Location: Remote or Hybrid, USA/UK
At Wiley, we welcome you for who you are, the background you bring, and embrace individuals who get excited about learning, whether online or by book. Learning is for everyone, and so is our workplace. Bring your experiences, your perspectives, and your passion. It’s in our differences that we empower the way the world learns.
As an Email Marketing Lead, you will be responsible for the technical and strategic aspects of our enterprise-level email marketing campaigns to drive business performance. Working closely with colleagues across journal publishing marketing, you will be a crucial contributor to the creation, management, and monitoring of campaigns for various products and customer segments within our research publishing business.
How you will make an impact:
- Collaborate with cross-functional teams to develop and implement effective email marketing strategies aligned with business goals.
- Create, execute, and optimize email campaigns, ensuring maximum engagement and conversion rates.
- Segment and target audiences based on customer types, preferences, and behaviour to deliver personalized and relevant content.
- Monitor campaign performance, analyze data, and provide actionable insights to drive continuous improvement.
- Conduct A/B testing and utilize data-driven approaches to optimize email deliverability, open rates, click-through rates, and conversions.
- Work closely with the creative team to develop visually appealing and impactful email templates.
- Collaborate with internal stakeholders to ensure consistency across marketing channels and campaigns.
- Provide training and support to junior team members, fostering a collaborative and growth-oriented environment.
We are looking for people who:
- Have proven experience working both technically and strategically with enterprise-level email marketing campaigns.
- Have strong knowledge of email marketing platforms and tools, with experience in Adobe Campaigns and Salesforce being highly desirable.
- Are proficient in SQL and have experience with data platforms such as Snowflake.
- Are familiar with web analytics tools and tracking metrics to measure campaign effectiveness.
- Have excellent analytical skills with the ability to interpret data to drive decision-making.
- Have strong organisational and project management abilities, with the capacity to handle multiple campaigns simultaneously.
- Have an innovative mindset and a willingness to explore new ideas and experiment with different approaches.
- Have exceptional written and verbal communication skills, emphasising persuasive copywriting and content creation.
About Wiley:
Enabling Discovery, Powering Education, Shaping Workforces.
We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to society’s advancement, and giving seekers the help they need to turn their steps into strides.
Wiley may have been founded over two centuries ago, but our secret to success remains the same: our people. We are willing to challenge the status quo, move the needle, and be innovative. Wiley’s headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.