At StraighterLine we are on a mission to help students succeed!
About Us
StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine’s 215 courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace.
Working at StraighterLine
StraighterLine team members work every day knowing that they are helping learners on their path to employability and career success. We’re an inclusive team that fosters collaboration, that trusts and communicates openly. Like our students, we are lifelong learners and strive for excellence in our work. We are committed to bringing innovative solutions to the field – your ideas will never go unheard. And, best of all, we love to celebrate each other’s contributions and wins.
We also know how important a life outside of work is, and the support that employers can contribute.
See the end of this posting to learn more about our great benefits.
WE ARE HIRING an Email Marketing Coordinator will drive our enrollment and student success goals by creating, deploying and optimizing email communications with prospects, students, partnerships and alumni. The role spans planning, campaign deployment, testing, analytics, and reporting. The ideal candidate will be well versed in email marketing and best practices and be motivated to help StraighterLine make improvements to this area of our marketing mix.
Goals for this position
- Utilize B2B and some B2C email best practices to help nurture leads and drive conversions and student engagement.
- Build behavior-based email automation, in conjunction with product and student success, to drive conversion and enrollment, engage students in their courses, support on-time course completion, increase student satisfaction, and drive renewals.
- Testing/Optimization: Improve email performance metrics, testing rigor, and reporting capabilities. Leverage insights to drive performance and lift.
Email Campaign Management
- Collaborate with the growth marketing team to develop high-performing email campaigns.
- Help improve reporting capabilities and increase understanding and visibility of email channel and impact on key metrics (conversion rates, enrollments, retention) within an integrated marketing campaign mix (social, paid media, PR, inbound web, referral marketing, email).
- Build email testing roadmap and drive test execution to support continuous improvement in campaigns. Share findings and insights with key stakeholders.
- Manage email workflow, marketing automation set-up, and deployment schedules; work with multiple stakeholders for input on prioritization.
Performance and Analytics
- Build reporting and communicate email performance to team.
- Execute lead drip campaigns, abandoned cart emails, and winback emails to help drive our engagement strategy with students.
- Exceptional written communication skills, copywriting, and organizational skills.
- Implement quality assurance checkpoints into email campaigns to protect our brand and ensure error-free delivery.
Qualifications
- Strong, hands-on experience with Hubspot required.
- Bachelor’s Degree or equivalent experience required; additional education or training specific to digital marketing and or email marketing preferred.
- Minimum four years of experience actively managing, creating, and deploying email marketing campaigns.
- Passionate about martech innovations and stay up-to-date on the latest trends and tools.
- Familiarity with the key email metrics and reporting: Click-through rate, conversion rate, bounce rate, list growth rate.
- Experience with list management and segmentation.
- A/B testing experience developing strategies, setting up test cells, and reporting results.
- Basic knowledge of HTML and CSS.
- Basic copywriting/writing skills to write the majority of emails without creative support, but resourceful and prudent to know when to pull in professional writers to increase results.
- Must be very detail oriented with a relentless approach to quality control.
- Collaborative and demonstrated ability to work independently.
- Up-to-date with latest online marketing trends and best practices in content marketing.
- Experience driving e-commerce sales for an SMB business preferred.
- Hubspot Email Marketing and Hubspot Marketing Software certifications are a plus.
- Strong knowledge of CAN-SPAM and other related anti-spam laws and regulations.
Our Benefits
Unlimited PTO, 13 public holidays
Medical, Dental, and Vision Insurance Coverage (*one option full funded by StraighterLine)
401K Safe Harbor plan: StraighterLine contributes 3% of your total salary whether you contribute or not
Six weeks paid parental leave
Free StraighterLine courses for you and your family members
