If you love email that actually performs, this is a lifecycle-heavy role where testing, segmentation, and revenue impact are the point, not an afterthought.
About Vetcove
Vetcove builds modern software that helps veterinary practices and pet parents get what they need faster, from procurement to ecommerce home delivery to next-gen practice management. Their platform supports 25,000+ hospitals across all 50 states.
Schedule
- Full-time
- 100% remote within the U.S.
- No visa sponsorship available
What You’ll Do
- Lead lifecycle marketing across the customer journey with a strong e-commerce focus (acquisition, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional messaging)
- Build and optimize audience segments tied to KPI goals (engagement, conversion, revenue)
- Own end-to-end email and SMS strategy and execution: template building (HTML), copy, asset coordination, QA, and deployment
- Manage the email/SMS calendar and align priorities with merchandising/retail needs and cross-functional partners
- Own the A/B testing roadmap and run experiments across subject lines, messaging, CTAs, segmentation, cohorts, send-time, and new features
- Partner with design and copy to evolve creative direction and templates based on performance
- Produce reporting on opens, clicks, conversions, revenue, lift, unsubscribes, and other core metrics
- Analyze ROI and recommend what to scale, fix, or kill
- Stay current on e-commerce, email, SMS, and loyalty trends and bring new ideas into the program
What You Need
- Bachelor’s degree
- 1–3 years of experience in consumer e-commerce or retail-focused marketing roles (lifecycle and retention experience strongly preferred)
- Hands-on experience running both strategy and execution for email and SMS
- Strong analytical skills and comfort translating performance data into action
- Experience with segmentation, testing methodologies, and lifecycle program design
- Collaborative approach with creative, merchandising, product, and cross-functional teams
Benefits
- Medical, dental, vision
- Automatic 401(k) contribution
- Equity
- Open vacation policy
- At-home office setup
- Bi-annual company retreats
- Monthly team events
- Employee referral program
Compensation
- Typical U.S. base pay range: $55,000–$80,000/year + bonus + equity + benefits
- Colorado range: $60,000–$75,000/year + bonus + equity + benefits
This is a strong fit if you can own the calendar, run clean tests, and care about revenue, not just “sending emails.”
Happy Hunting,
~Two Chicks…