Job Description:
Primary Responsibilities:
– Manage a high-volume research request queue to support ad hoc requests for data, as well as to pre-compile research marketing materials to feed into that queue.
– Use syndicated audience research tools from comScore, Nielsen, GfK, eMarketer, Forrester, Simmons, Kantar, and more. Where appropriate, synthesize third-party data with insights that you gather from internal, first-party data sources.
– Create and deliver PowerPoint and Word documents for sales support and marketing purposes in collaboration with broader Marketing team members.
– Opportunity to use both third-party and proprietary data to design, develop, and maintain customer, retail category, and product purchase platform insights to support the Vertical Marketing, Product Marketing, and B2B Marketing teams.
– Assist with growing the email channel to support Email goals.
– Build email campaigns and executing traffic-driving efforts to support Partner Network.
– Create and implement new automated email programs.
-Develop robust A/B testing programs to optimize email channel.
– Propose suggestions for improving the Marketo instance with actionable recommendations.
– Reporting on progress and relevant email metrics.
Basic Qualifications:
– 2+ years of media research or marketing experience
– Domain expertise with online advertising and/or media
– Extremely proficient, power user of Excel
– Extremely proficient, power user of PowerPoint
– Excellent oral and written communication skills
– Ability to tell compelling stories with data
– Degree or coursework in media, marketing, marketing research, economics, sociology, computer science, statistics, math, engineering, or other quantitative fields
– 2+ years of experience designing and executing digital marketing campaigns in the email channel
– Writing customer-facing copy that is on-brand, relevant, and tailored to the online customer
– Proficiency with Marketo and Marketing Automation/Operations
– Proven ability to navigate complex projects and report on status in Confluence, JIRA, Asana, Trello, or similar project management tool.
– Strong written and verbal communication skills, with proven experience in coordinating teams and communicating to senior management
– BA/BS required
Preferred Qualifications
– Experience managing a reactive, ticket-based request system
– Experience working with advertising sales executives
– Familiarity with syndicated marketing data providers such as comScore, Nielsen, GfK, eMarketer, Forrester, Simmons, Kantar, and more.
– Familiarity with Salesforce.com
– Familiarity with Clearslide
– Comfort with or exposure to basic statistics is a plus