Golden Hippo
Where A-Players Thrive.
Golden Hippo is an employee-owned, vertically-integrated, highly profitable direct-to-consumer marketer of over 20 health, beauty, and pet care brands that collectively generate $1 billion of revenue annually. Our employee-owners are passionate about our mission to create best-in-class products across broadly appealing categories — to help people live their healthiest, happiest lives.
We’re Looking For An: Email Automation Assistant to support the development, execution, and reporting of email marketing automation programs. Within this role you will partner with the Email and Copywriting Teams to optimize customer post-purchase journeys that will increase revenue, engagement, and retention by assisting with the implementation of A/B tests, reporting, and creating new journeys as assigned. Will create and monitor a wide variety of automated email journeys. This includes but is not limited to using tactical filters, use statistical analysis to generate, test, and adjust changes, and track along with analyzing autoresponder results. Perform regular QA spot checks.
Location: Woodland Hills, CA or Remote
What You’ll Be Doing:
- Partner with copywriters and other cross-functional team members in testing, executing, and optimizing email autoresponders across several brands.
- Implement content updates and drip campaigns for other departments as needed
- Maintain updated autoresponder audience segments across brands
- Perform regular QA as needed
- Assist in developing and executing strategies to optimize deliverability/inboxing, opens, clicks, and conversion rate
- Identify opportunities to A/B test email content.
- Accurately report on key metrics and test results.
- Other responsibilities as assigned
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
- Strong written and oral communication skills
- Excellent organizational skills and with the ability to prioritize and manage several projects at once.
- Highly attentive to detail
- Speedy implementation and ability to quickly adapt as priorities shift
- Collaborative and accommodating to interdepartmental requests
- 0-2+ years experience within digital marketing automation platforms.
- Working knowledge of HTML, building an email marketing campaign from scratch and email marketing best practices
- Excellent copywriting and and copyediting skills
- Experience in Google Drive (especially Sheets and Docs)
- Working knowledge in creating customer lifecycle journeys targeted at activating new customers, retaining existing customers, and reactivating those inactive customers, preferred
- Copywriting for email sales, preferred
- Using custom data fields, merge tags, or other dynamic content in email, running A/B tests, etc., preferred
- High School Diploma or GED Equivalent
- Bachelor’s degree in Marketing or related field, preferred
The Golden Difference. How Are We Different Than Other Companies?
- 100% Employer-Paid Medical, Dental, and Vision insurance. (NO cost to you on employee-only plans; 75% of premium coverage when enrolling dependents.)
- Employee Stock Ownership Plan (You’re part owner of Golden Hippo)
- Generous matching 401K Plan with company matching up to 3.5%
- Recognition Programs: KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program
- Flexible work arrangements for most positions
- UNLIMITED room for professional growth
- Actually fun virtual & in-person events
$23.56 – $28.85/hour, annual & monthly KPI bonus potential, depending upon experience.