A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide.
Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.
NPR is looking for an editor adept at audience strategy to help ensure that NPR is nimble in its digital storytelling, and can help distribute our reporting on- and off-platform to meet the needs of our audience.
This means exercising stellar news judgment, having an eye for what stories audiences are interested in and optimizing our journalism to fit varying distribution channels. It also means jumping in at a moment’s notice to strategize about how we should cover a breaking news event.
The right candidate for this position should be comfortable shifting seamlessly between different coverage areas, from political news to science coverage, and have hands-on experience working across social media and third party platforms preferably in a national news environment. They should thrive in a high-adrenaline news environment, and can think quickly and creatively about how we reach and retain new audiences.
RESPONSIBILITIES
- Drafts and edits display copy, including story headlines, social media summaries for Facebook, Threads and alert language.
- Collaborates with NPR Visuals team content creators, partnering to drive strategy to grow audiences across social platforms including Instagram and TikTok.
- Coordinates with news leadership and the engagement team to shape overall audience strategy, with an eye toward attracting and retaining younger and more diverse readers.
- Proven ability to create, plan and lead projects.
- Sends push notifications for planned features and breaking news.
- Liaises with our third-party platforms to distribute our daily journalism, including Apple News and Flipboard.
- Performs keyword research and advise on SEO for daily news items.
- Monitors social media and search trends and recommends story assignments based on audience and news demands.
- Writes and edits for the web and social media with speed, accuracy and voice while on deadline and/or under pressure.
- Is well versed in audience metrics and uses real-time analytics to inform decision making.
- Exhibits stellar news judgment and ensures all materials meet NPR News standards and practices, including standards of accuracy and fairness.
- Shows flexibility in priorities and subject matter under tight deadlines.
- Is willing to work weekends and evenings, as news demands warrant.
- Other duties as assigned.
EDUCATION: Bachelor’s degree in journalism, or a writing-intensive discipline (or the equivalent combination of education and experience)
REQUIRED SKILLS
- Minimum 5 years social media experience or audience-focused role preferably for a news organization
- Experience editing and managing branded social accounts on deadline, preferably at a news organization
- Demonstrated excellence in writing and editing for digital
- Demonstrated news judgment
- Demonstrated familiarity with NPR journalism and AP Style
- Ability to work quickly and efficiently under deadline pressure
- Ability to handle multiple projects simultaneously under stringent timeframes and changing priorities/conditions
- Ability to both work independently and collaborate with others
- Proven ability to consistently work well with others, demonstrating, at all times, respect for the diverse constituencies at NPR and within the public radio system.
WORK LOCATION & Schedule: This is a remote permitted weekday role.
WORK LOCATION
- Remote Permitted: This is a remote permitted role. This role is based out of our Washington, DC office but the employee may choose to work on a remote basis from a location that NPR approves.
JOB TYPE
- This is a full time, exempt position.
COMPENSATION
Salary Range: The U.S. based anticipated salary range for this opportunity is $102,500 – $105,000 plus benefits. The range displayed reflects the minimum and maximum salaries NPR expects to provide for new hires for the position across all US locations.
Benefits: NPR offers access to comprehensive benefits for employees and dependents. Regular, full-time employees scheduled to work 30 hours or more per week are eligible to enroll in NPR’s benefits options. Benefits include access to health and wellness, paid time off, and financial well-being. Plan options include medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings to all eligible NPR employees.
Does this sound like you? If so, we want to hear from you.
The range displayed reflects the minimum and maximum salaries NPR expects to provide for new hires for the position across all US locations.
NPR Pay Range
$102,500—$105,000 USD
