Responsible for overall strategy and supervision of the branding, demand generation and marketing communication activities in support of the ecommerce business.
Partner with ecommerce business leads (analytics, category, product, platform, UX), digital marketing and brand management, and other creative resources to translate business goals and industry best practices into strategic, on-brand concepts and high-impact, revenue-driving tactics
Leverage data and consumer insights to drive higher rates of trial and return-on- ad spend
Target and activate ready-now customers who prefer retail optical experiences
Convey compelling stories about the importance of comprehensive annual eye examinations and simplified shopping experience
Manage a team of marketing channel specialists and supporting resources including creative and media agencies
Oversee and contribute to the concepts and development of designs for testing and application across a variety of media. This includes but is not limited to brand assets, web pages, landing pages, email, advertisements, video, and offline materials
Oversee the management, application, and evolution of brand and site standards, templates, and style guides, and ensures brand standards are consistently met
Advocate for the customer experience that enables consumers to achieve their desired objectives with high satisfaction
Keep abreast of ecommerce and digital trends, establishing a highly innovative and creative work environment. Contribute to the development of the marketing and communication team’s culture and quality standards
Assure effective communications are maintained across technical functional areas and externally as necessary; where appropriate involve senior level management, and employees in plans, and keep up to date on progress towards meeting goals
Job Specifications
Typically has the following skills or abilities:
Bachelor’s degree in a related field or equivalent experience
Minimum of 3 years of management experience with responsibilities for hiring, training, assigning work, and managing the performance of direct reports
Ability to effectively evaluate creative concepts, freely discuss ideas, and command a room with all levels of the organization.
Effectively communicate information to a wide variety of technical and non-technical individuals or groups
Proficient with Microsoft Office products
Superior verbal and written communication skills
Excellent organizational skills with the ability to work in a fast-paced, team-oriented environment
Regularly exercises discretion and independent judgment the in performance of his/her job duties
Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses, equity and commissions. For more information regarding VSP Vision benefits, please click here.
Salary Range: 70000-125000