Digital Marketing Specialist

Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.

The Digital Marketing Specialist (DMS) is a project management role that is key in consistently fulfilling the marketing partner and university client web projects. The DMS will assist with various website production responsibilities with an emphasis on organizing and formatting content, images, and other web assets. These projects are designed to engage various audiences to promote the university’s educational services. The DMS will effectively communicate with the surrounding teams and clients to ensure the project scope is thorough and complete. This helps ensure a quick turnaround time to update the website pages and obtain assets as required to meet deadlines. Specializing in strategy and execution of various, sometimes complex, digital marketing initiatives, the DMS will use their communications, marketing, SEO, and digital marketing skills to further the university, its enterprises and other higher education partners in search. Although the day-to-day job involves working closely with a small team, the DMS must be able to work from home and manage their working hours productively.

What you will do:

  • Own website production tasks within WordPress or Drupal (depending on website), including but not limited to:
  • Creating and editing website pages including full-page layout decisions
  • Create and edit menus, breadcrumbs, set redirects, etc.
  • Working with widgets and pre-determined elements to build pages
  • Importing and cleaning up events, blog posts and diverse content types.
  • Assist with content design on web pages using established style guides and pre-designed asset libraries. Work with web design and development teams to ensure the brand strategy is consistently applied during the development of web properties.
  • Follow specified processes and run quality assurance (QA) reviews of updated website pages and deliverables before they are sent to a client for review or launched on the website.
  • Communicate and collaborate with other team members (i.e., copywriters, SEO specialists, marketing project specialists for clients, web designers/developers) throughout projects to ensure accuracy and timeliness of delivery.
  • Gain clarity on client needs and interpreting their requests in a variety of communication methods, including internal posts in project management system, collaborating on calls, quick clarifications via Microsoft Teams, etc.
  • Ability to manage multiple projects and deadlines while following defined processes
  • This position exists to set up a client or a team member for success, so the DMS will need to connect with team members on a personal yet professional level while working together to complete the work at hand.
  • The team thrives on open and direct communication to help keep awareness and ownership at optimal levels.
  • Organizational skills are a must due to the range of projects, priorities, milestones, and deliverables that run concurrently
  • There will be opportunities to implement website strategies and track what works and what does not.
  • Finding and providing solutions to problems may be a portion of these organizational skills where research of options and communicating those upward can impact business decisions.
  • Maintain knowledge of current website trends and best practices to propose innovative ideas or tactics to try as they arise within the website properties.
  • The ability to embrace and learn newer technology tools quickly is essential.
  • Experience with project management tools and other software.
  • Adhere to follow-up processes to help meet promises and exceed expectations for project deadlines.
  • Keep the client management team up to date on any changes that may affect the final product or delivery timing to the client.
  • Other duties as assigned, including but not limited to, assisting related teams with their assigned responsibilities, self-initiated projects to improve the university’s or university partners’ websites, obtaining recommended industry learning courses and/or certifications as well as updating published content with newer components, schema markup or other recommended content elements to improve search.

What you will do:

  • Microsoft Office Suite including SharePoint for file management and Teams for instant communication
  • Workamajig project management software.
  •  Supporting software, including but not limited to, Photoshop/Pixlr, Google Analytics, WordPress, Drupal, FullStory, WordPress and Microsoft Clarity.
  • Working knowledge of website best practices
  • Excellent written and verbal communication skills
  • Experience with working on websites in one or more of the following areas: content design, copywriting, content management/production, or imaging editing to name a few
  • Professional experience with Drupal and WordPress or similar HTML CMS (Content Management System) backends
  • Bachelor’s degree in marketing, project management, communications, public relations, journalism, or a related field
  • Minimum of three years professional experience within a digital agency, marketing department, or other corporate environment
  • Must be able to pass pre-employment background investigation

Why work at GCE:

  • Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan
  • Generous time off plan and 11 paid holidays
  • Paid time off to volunteer in the community or at GCU sponsored events
  • We also offer full-time employees, their spouses and dependent children an Education Tuition Discount Program