The Digital Marketing Specialist works with the rest of the Marketing team to curate and manage digital content for the company while monitoring and expanding the company’s brand via digital platforms. They are responsible for researching, strategizing, and managing the digital media experience and the journey of both prospects and clients. Ownership includes pay-per-click campaigns, keyword research, and webpage optimization (SEO).
About CrewBloom
CrewBloom connects remote professionals with client-based teams to support marketing, creative, and operational work across a variety of industries.
Schedule
Full-time, remote (client-based).
Minimum technical and work environment requirements apply (primary and backup internet, primary and backup device, webcam, headset, dedicated workspace, smartphone).
What You’ll Do
⦁ Use Google Analytics, Google Ads, and other relevant digital marketing tools
⦁ Own and optimize online ad campaigns, including Google Ads, Bing Ads, and future advertising platforms
⦁ Conduct keyword research, including competitor research to identify keyword gaps
⦁ Optimize ad copy
⦁ Develop and implement SEO and PPC strategies
⦁ Analyze and report on campaign metrics including clicks, impressions, and conversion rates
⦁ Analyze digital presence (campaign results, conversion rates, traffic) to shape future marketing strategies
⦁ Research and stay up-to-date on online advertisement trends
⦁ Devise new ways to drive traffic to company website(s)
⦁ Coordinate digital marketing efforts with other departments and the team
What You Need
⦁ Experience with Google Ads and campaign optimization
⦁ Strong understanding of ad copywriting and optimization
⦁ Experience with reporting and analytics of campaign performance
⦁ Understanding of SEO and keyword research
⦁ Experience with Google Analytics is strongly preferred
⦁ Positive attitude and willingness to continuously learn and develop marketing skills
⦁ Strong verbal and written communication skills, with the ability to adjust communication style to the audience
⦁ Ability to maintain regular and punctual attendance
⦁ Ability to encourage a direct and positive relationship between the community and the company
⦁ Ability to thrive in a fast-paced environment
⦁ Ability to quickly learn new software and use systems accurately
Benefits
⦁ Fun, inclusive, innovative culture that values your contributions and supports professional growth
⦁ Daily opportunities to learn, innovate, and excel
⦁ Limitless career growth and resources
⦁ Fast-paced, high-energy environment
⦁ Flexibility to work from home or any location of your choice
⦁ Work-life integration with no commute
Take action today and submit your application.
Help grow the brand by owning performance marketing, SEO, and digital strategy that drives traffic and conversions.
Happy Hunting,
~Two Chicks…