As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
Remotely based in any US city.
As a Digital Marketing Manager will be responsible for developing, optimizing and launching sophisticated digital marketing initiatives within search, display, and social channels. This position requires an innovative mentality with demonstrable ability to support the evolution of a data driven team while carrying the technical abilities to effectively identify, adopt, and scale new digital capabilities.
What will you do?
- Actively drive advancements and optimizations delivering scalable and sustainable digital marketing solutions as business needs evolve and mature
- Support team proficiency and expertise with platforms and technologies used in our digital marketing operations inclusive of paid search, display, and social media ads
- Work with internal and external team members to ensure platforms and data are always accessible and readable/digestible across a variety of business levels
- Partner closely with our Digital Operations team in India and external agencies to ensure operational alignment, efficiency, and scalability
- Collaborate with a team of digital marketers to ensure we are using marketing data and technology to deliver against our daily and advanced marketing needs to deliver revenue and MQL growth
- Provide strategic and tactical guidance, optimization recommendations, and regular performance reporting to business partners based upon analytics and a data focus
- Support the development and use of advanced data centric segmentation and targeting capabilities that drive improvements in channel effectiveness driving to channel critical metrics
- Stay ahead of new developments, trends, and technologies in digital marketing to support a focus in channel innovation
- Strong experience within paid search, display and social ad management platforms including Google, Microsoft, Adobe, Facebook/Meta, and LinkedIn
Education
- Bachelor’s degree preferred or related work experience accepted
Experience
- 5+ years of digital marketing operations experience with increasing responsibilities and scope with the following knowledge, skills and abilities:
Knowledge, Skills, Abilities
People/Communication
- Strong oral and written communication skills and able to talk with both technical and business colleagues
- Ability to build effective working relationships with colleagues inside and outside the organization
- Handling strategic digital initiatives and working with other department heads and staff to discuss plans and digital marketing strategies
Process/Organization/Optimization
- Attention to detail and strong organizational skills with the ability to work on concurrent projects
- Experience establishing and maintaining business processes, documentation, and training materials
Data/Analytics
- Strong analytical and critical thinking skills
- Proficiency with reporting and business intelligence tools like Adobe Analytics, PowerBI, Tableau, Cognos, Business Objects, etc.
- Data analysis (using Excel/Access/Reporting Tools)
- Data interpretation and communication skills with the ability to summarize complex findings clearly and concisely
- Experience using CRM and marketing data to better understand our businesses and how to market to the customer in the most effective way
Technology
- Ability convey business requirements to technical specifications
- Desire to drive innovation and new ways of thinking within the digital marketing technology stack.
- Strong experience within search, display and social platforms
Compensation and BenefitsThe salary range estimated for this position based in California is $93,000.00–$125,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
- A choice of national medical and dental plans, and a national vision plan, including health incentive programs
- Employee assistance and family support programs, including commuter benefits and tuition reimbursement
- At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
- Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
- Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount