What You Will Do:
- Develop and execute comprehensive digital marketing strategies that align with business goals and drive measurable growth.
- Lead and manage all digital marketing initiatives, including SEO/SEM, paid social media, display advertising and lead generation campaigns.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Collaborate with internal teams to create landing pages and optimize user experience.
- Ensure consistent messaging and branding across all digital channels.
- Utilize advanced analytics to measure and report on the performance of all digital marketing campaigns, identifying trends and insights to optimize spend and performance.
- Implement data-driven strategies to enhance user experience and drive conversion rates.
- What You Need:
- Bachelor’s degree in marketing, Communications, Business, or a related field.
- A minimum of 7-10 years of experience in digital marketing, with at least 3 years in a senior or managerial role.
- Certification in Google Analytics and/or Google AdWords.
- Proven experience in leading and managing SEO/SEM, marketing databases, social media, and/or display advertising and lead generation campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools (e.g., DART, Atlas)