Founded by a team of industry veterans, Underdog was born with the idea that bringing strategic innovation to sports gaming and entertainment is the key to success in an exceptionally competitive market. Underdog has quickly established itself as a leader in the space, and is committed to building the best sports gaming platform in the industry — and supporting the most passionate community of sports fans while doing it!
At Underdog, we’re not only about creating these awesome products, but also about growing our culture of passion, ownership, and fun! We believe that great companies are made out of great people. Our continual aim is to create an inclusive environment for everyone, at all levels, to achieve their highest potential at work.
As a Digital Marketing Associate, you will be responsible for planning, executing, and optimizing paid advertising initiatives on various social media platforms. Your primary focus will be to drive targeted traffic, increase conversions, and achieve measurable results through paid social campaigns. Working closely with the marketing team, you will implement strategies that align with the company’s overall marketing objectives and deliver impactful results.
Please note, Underdog is a US based company and no sponsorship is available for this position at this time.
What you’ll do:
- Assist in the planning, execution, and monitoring of paid social campaigns across various mobile app platforms (Facebook, Twitter, Snapchat, etc.)
- Work closely with cross-functional teams, including design and content, to ensure consistent brand messaging and integrated marketing efforts
- Conduct research to identify and understand the target audience, refining audience segments for precise ad targeting
- Manage campaign budgets effectively, making data-driven decisions to optimize spending for maximum ROI
- Monitor campaign performance metrics regularly, analyzing key performance indicators (KPIs) like click-through rates (CTR), conversion rates, and return on ad spend (ROAS)
- Stay updated with the latest industry trends, digital marketing tools, and emerging technologies to propose innovative ideas and strategies
Who you are:
- Proven experience (2+ years) in managing paid social media campaigns on platforms like Facebook, Twitter, TikTok, Apple Search etc.
- Foundational Knowledge with using Mobile Measurement Partners (ex. AppsFlyer, Branch, etc.) and SKAN
- Strong analytical skills to interpret data and derive insights for campaign optimization
- Creative mindset with the ability to craft engaging ad copy and visuals
- Excellent communication and teamwork skills to collaborate effectively with cross-functional teams
- Results-driven attitude with a focus on achieving campaign objectives and KPI
Even better if you have…
- Previous experience working in the Real-Money Gaming industry
Underdog Sports is firmly committed to equity, inclusion, and diversity. Our unique culture was built on the foundation of a safe and inclusive environment for people of all backgrounds. We highly value the mental, physical, and emotional health of our employees, and are continuously asking ourselves: what can we do better? Underdog is an equal opportunity employer and doesn’t discriminate on the basis of creed, race, sexual orientation, gender, age, disability status or any other defining characteristic. Our targeted compensation rate for this position is between $65,000 and $72,500, depending on experience, plus equity. Think your skills are exceptional and warrant higher pay? Apply anyway! If we agree, we’re willing to negotiate. Below you’ll find a few of our perks:
- Unlimited PTO (we’re extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- Company paid Health, Dental, Vision plan option for employees and dependents
- 401k Match & FSA
- Remote, In-Person, or Hybrid Scheduling – we are 100% VIRTUAL FIRST!
- A $500 home office allowance
- $100 in UD credit
- Support for learning and development
- Book club – expense your books!
- Monthly raffle to win a sports ticket reimbursement of up to $500 (including game day snacks!)
- Lastly, an extremely transparent, fun, and engaging culture where you will grow both personally and professionally!