Job Title: Digital Engagement Manager
Department: Social Impact
Location: Remote/Virtual within the Continental US
Reports to: Senior Director, Digital Marketing & Innovation
Classification: Exempt
Position type: Full-Time Employee
Pay band: $54,290 – $73,451
Blue Star Families
Blue Star Families is a growing non-profit (Military Service Organization (MSO)) with a history of delivering innovative solutions. We’re the team that senior DoD leaders seek out when they want ground truth on issues facing our military families. Our team members are motivated individuals that help each other do remarkable things for military families to bridge the civilian-military divide every day. We deliver first-class solutions that transform the military experience for military family members. We operate in an agile arena where great minds come together to make life better for military members and their families. We focus on data-driven insights while understanding the value of spirited storytelling. And we do all this in a highly flexible, virtual environment with great benefits! Our diverse and inclusive environment fosters a sense of belonging among our team resulting in innovative and creative decision-making.
Are you ready to make a difference for the families of those who serve our great nation? We are the ideal match for the innovator, the out-of-the-box, strategic thinker who understands the value of social impact.
General Description
The Digital Engagement Manager focuses on creating an online community with our members to increase brand presence, engagement, retention, and growth. This role collaborates closely with the Website Manager and the Digital Marketing & Innovation Manager to ensure a coordinated effort for member-facing communication and engagement. Working across departments, the Digital Engagement Manager plans and coordinates content and strategy to develop the right momentum across all BSF online platforms. They possess an in-depth understanding of major and emerging digital platforms, leveraging each to gain unique marketing value. As a self-starter, they are passionate about creating engaging, authentic, and provocative content to drive meaningful conversations and build awareness, with the expertise to monitor, analyze, and test to deliver on goals.
Key Job Functions
- Design and execute comprehensive digital engagement strategies to enhance brand presence and drive user engagement across all digital platforms.
- Identify and implement innovative approaches to increase audience interaction and community growth.
- Oversee the creation, curation, and distribution of engaging digital content across various BSF platforms.
- Ensure content aligns with brand voice, values, and marketing goals.
- Work with copywriters and designers to ensure content is informative and appealing.
- Produce social strategy across all Blue Star Families channels.
- Create engaging video and Reel content for social platforms.
- Foster a sense of community and loyalty among members.
- Establish and maintain social media community management strategies.
- Manage daily responses to social media inquiries and comments on social media posts to foster relationships with members.
- Help build relationships with digital influencers and content creators.
- Monitor, analyze, and report on key performance metrics related to digital engagement, providing insights and recommendations for improvement.
- Distribute social media reports.
- Advise on best practices, preferred content by platform, and engagement opportunities.
- Coordinate with the Website Manager and Digital Marketing & Innovation Manager to synchronize member-facing communication and engagement activities.
- Collaborate with internal teams on social media content strategies.
- Work across departments to ensure we are meeting funding partner requirements on social media.
- Oversee the management of social media accounts, including content scheduling, posting, and performance tracking.
- Create social media toolkits to engage users in amplifying our programs and campaigns.
- Serve as a project manager for social media-driven campaigns.
- Manage and protect the digital reputation of BSF.
- Stay up-to-date on social media trends and news using social media listening and other methods; adjust content strategy based on findings.
- Perform other duties as assigned.
Required Experience, Skills, and Background
- 2+ years of proven experience in a social media content creation and strategy role for a mid-size to large brand
- BA/BS degree or equivalent
- Stellar written and verbal communication with the ability to capture and replicate an authentic brand voice
- Deep understanding of social platforms, organic algorithms, and strategies to increase engagement
- Sense of humor that translates well online
- Expert-level skills at building followings across different social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn, etc.) and how to tailor content to each
- Fascinated by understanding what drives member loyalty and participation
- Ability to analyze and draw valued insights from data
- Energized by a continuous stream of high-speed, high-stakes challenges
- Available on evenings and weekends to monitor and engage on digital platforms
- Demonstrated ability to develop social media plans and drive engagement strategies that deliver results through testing, iteration, and metrics
- Self-starter with ability to work both independently and collaboratively across teams, functions, and departments, driving alignment and managing deadlines
- Out-of-town, overnight travel may be required occasionally
- Occasionally may be required to work nights, weekends, and holidays as necessary to carry out key job functions
Desired Experience, Skills, and Background
- Proven experience developing and executing paid social media campaigns across multiple platforms and tracking analytical performance/ROI
- Experience working within the military/government culture or curiosity/knowledge of these sectors
- Strong existing relationships with key digital influencers and tastemakers
- Experience with Sprout Social, Google Workspace, Hive, or similar platforms
- Art direction experience
- Excellent project management and organization skills
More About Blue Star Families
Blue Star Families empowers military and Veteran families to thrive by connecting them with their civilian neighbors — both people and organizations — to create strong communities of mutual support. We believe we’re all stronger when we take care of one another.
Our groundbreaking research is raising the nation’s awareness of the unique challenges of military family life. With the help of neighbors across the country, Blue Star Families is overcoming the isolation and alienation of frequent moves, deployments, and reduced support from the government. Our innovative programs are solving specific challenges for military families, including fighting economic insecurity with resources that foster spouse career development, creating family strength with rich family programming, and providing critical peer support for caregivers, whose numbers are only increasing.
Blue Star Families is a registered 501(c)(3) nonprofit organization.
EEO Policy
Blue Star Families is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Why Blue Star Families?
- Virtual/remote nonprofit organization that moves with you (position specific)
- Career growth opportunities
- Excellent benefits (403(b) with matching, Flexible Spending, Life Insurance, Short-Term Disability, Communications Allowance, and more)
- Permanent Change of Station (PCS) Leave for Active Duty Military Spouses
- On-the-job professional development training
- Front-line opportunity to positively impact the military experience
- Competitive salaries
- Workplace flexibility