Location: Within the state of Florida
This individual is responsible for developing and deploying effective, aesthetic, on-brand, and on-strategy front-end creative for website, email communications, email templates, social media graphics, and banner ads. The ideal candidate is deeply skilled with HTML, CSS and JavaScript with prior experience in email marketing and web development and ready to jump into everything from coding responsive HTML emails and executing campaigns, to developing personalized website experiences. You should have familiarity in building and executing campaigns via a Content Management System (CMS) and/or personalization tools. You are innovative, efficient and highly collaborative with a passion for exceeding goals through iterative learning. This role is part of a high-impact, data-driven marketing team reporting to the VP, Web & Email Strategy Manager and working closely with all marketing team members.
Responsibilities
- Develop cutting-edge, responsive custom templates, modules, web and landing pages, digital graphics, static and rich banner ads, email campaigns, and email templates.
- Maintain best practices for email campaigns & landing pages, and make recommendations for performance optimization.
- Gather requirements, test deliverability, prepare and deploy campaigns
- Maintain all aspects of web usability, SEO, content, and design, while also working toward enhancing content and ensuring site optimization.
- Manage successful and accurate deployment of all assets, to ensure campaign performance and support A/B testing projects
- Manage to execution deadlines and maintenance
- Troubleshoot and debug collaboratively to resolve coding and trafficking issues
- Track early post-launch campaign activities, and resolve delivery and any performance problems related to setup
- Be able to hand coding responsive HTML emails using HTML and CSS (standard and inline) if needed
- Study design briefs and additional materials to determine requirements
- Offer recommendations for best practices and efficiencies in each phase of our projects (strategy, UI/UX, design, and development)
- Utilize strong attention to detail to create quality code based on Seacoast Bank standards.
- Give realistic estimates of work and deliver on those timelines.
- Proactively identifies, troubleshoots, and addresses issues as they arise.
- Assists in project planning
- Organize the digital ecosystem that houses our owned and purchased touch points
- Monitor ADA compliance and ensure digital designs are aligned with usability, accessibility, and web standards.
- Monitor KPI metrics and report out on project successes and areas for improvement.
Qualifications
- Bachelor’s degree
- 3+ years of web design and front-end web development, including debugging skills
- 3+ year email deployment and coding experience
- 3+ years graphic design experience
- Advanced Level HTML, CSS, jQuery, Javascript, JQuery, JSON, Bootstrap, API’s
- Advanced experience with WordPress, Hubspot, Drupal or equivalent
- Experience with marketing automation and email platforms
- Knowledge of email HTML code standards and ability to troubleshoot rendering issues in a wide array of configurations
- Familiar with A/B testing methodology
- Exceptional attention to detail; capable and confident problem-solving skills
- Proven ability to meet deadlines with effectiveness, accuracy, and efficiency
- Proficient with design software and technologies – Adobe Suite, PowerPoint, etc.
- HubL, SEO, Google Analytics, LuckyOrange/CrazyEgg, and SEMRush knowledge preferred
- Knowledgeable in modern web best practices, including responsive layouts and mobile-first web design, with a willingness to research and learn new practices.
- Knowledge of best practices email marketing – email distribution, dynamic content, testing methodologies, deliverability, performance metrics, CAN-SPAM laws, list segmentation, and database hygiene
- Understanding of ADA compliance requirements and testing
- Effective communicator
- Shows initiative and accountability