- Develops a competitive platform content analysis/gap analysis, especially for new content areas
- On occasion, can speak and present to clients on content strategy, design and user experience standards; collaborate with colleagues on content strategies and best practices
- On occasion, can conduct research and interviews to write content and health care consumer-focused news and feature stories for the platform
- Partners closely with our research and analytics teams to make recommendations on new content development, promotion, and which content to sunset based on inactivity
- Develops timely production schedules and content inventories for platform and campaigns, recommends appropriate content; coordinates content assignment if applicable
- Coordinates with and serves as a single point of contact for content contributors, within the enterprise communicating specific priorities to the Product Marketing team
What you bring:
- 4+ years of experience developing digitally focused, interactive content
- A Bachelor’s degree in marketing, journalism or a related editorial/communication field
- Proven writing, editing, digital management, client service and interpersonal communication skills
- Familiarity with branding and marketing communications with an understanding of editorial considerations for publishing to digital platforms
- Digital marketing background with experience using content management systems to manage internet/intranet properties
- Strong computer skills and a high level of comfort learning new technology
- Ability to work with leadership – both business and clinical