Digital Content Specialist

Velosio is looking for a Digital Content Specialist to be an integral member of the Marketing Team.

As a Digital Content Specialist at Velosio, you will be at the forefront of our digital content strategy, responsible for planning, generating, editing, and publishing captivating daily content across various digital platforms. You will collaborate with cross-functional teams to optimize content for search engines, ensuring it aligns with our brand and resonates with our target audience. Your expertise will drive content performance improvements, enhance the customer journey, and contribute to the overall success of our digital initiatives.
Who we are:

At Velosio, we focus on what matters most – our people. We are a values-driven organization committed to delivering an outstanding employee experience to all our team members.

Velosio’s years of experience with business applications translate to a deep bench of tenured team members with competency across enterprise resource management (ERP), customer relationship management (CRM), and cloud services.

We have earned recognition from Microsoft as a top 1% performing partner worldwide and an emerging NetSuite leader. We have strategic independent software vendor (ISV) partnerships and a portfolio of solution and service offerings to accelerate what’s next for business.

Our mission is to enable clients to realize business value faster, simplify the process of deploying technology, acquire deeper data-driven insights, and explore ongoing innovation to drive business forward. We support the entire Microsoft Dynamics portfolio, Office 365 family and Azure services. Velosio is the only Microsoft Cloud Distributor that specializes in Dynamics 365 and is a prominent Microsoft Master VAR. Headquartered in Columbus, Ohio, Velosio’s 400 employees serve over 4,000 clients.

Beyond our expertise, as a Velosio team member, you can leverage the Velosio award winning culture – a network of top-notch peers, day-to-day flexibility, career development resources and the largest incentive opportunities in the industry.
Your day might look like:

  • Plan, generate, edit, publish, and share engaging daily content, including original text, photos, videos, and news.
  • Maintain content marketing calendars, ensuring all aspects of content creation and delivery are scheduled throughout the year.
  • Implement SEO best practices to optimize content for search engines.
  • Ensure efficient utilization of available content across the organization.
  • Analyze digital content performance and provide recommendations to enhance lower-performing content.
  • Develop, proofread, and review content as needed.
  • Regularly audit and inventory online content to identify quality, compliance, and standards.
  • Identify new content opportunities, repurpose existing content, and innovate ways to enhance user experiences and processes.
  • Present clear, concise content strategies that support informed decision-making, usability, findability, audience targeting, best practices, and business goals.
  • Collaborate with copywriters and editors to produce content and ensure copy aligns with strategic objectives, digital principles, and legal requirements.
  • Contribute to copywriting and editing as needed.
  • Conduct keyword and SEO research to identify impactful SEO opportunities.
  • Develop and implement SEO best practices, covering on-page, off-page, and technical optimizations.
  • Monitor and analyze website performance metrics, such as organic traffic, keyword rankings, and conversion rates.
  • Optimize website structure, taxonomy, navigation, and internal linking for improved user experience and search engine crawlability.
  • Stay current with search engine algorithm changes and industry trends to ensure compliance with the latest SEO guidelines.
  • Monitor and analyze website performance metrics, such as organic traffic, keyword rankings, and conversion rates and generate regular reports on SEO performance, content engagement, and website traffic for key stakeholders.
  • Collaborate closely with the marketing team, product managers, developers, and other stakeholders to execute cross-functional projects and requests.
  • Share knowledge and best practices with team members, contributing to a collaborative and innovative work environment.

What you’ll bring:

  • Bachelor’s Degree in Marketing, Communications, Journalism, English or related field
  • 3-5 years of proven experience and thorough understanding in a SEO related role.
  • Excellent verbal and written communication skills.
  • Advanced writing and editing skills.
  • Strong understanding of how digital content drives engagement and enhances the customer journey.
  • Ability to multitask and take on multiple assignments.
  • Ability to deliver high-quality work within agreed timelines.
  • Creative thinker and have excellent attention to detail.
  • Strong knowledge of SEO best practices.
  • Excellent understanding of web technologies and concepts; search engines, landing page design and optimization, tools and trends.
  • Experience in creating, editing, and publishing content for professional enterprise websites.
  • Experience with content management systems (WordPress experience a plus).
  • Strong organization and web and analytical skills (web analytics, campaign metrics, KPIs, etc.)
  • Experience utilizing SEO tools (SEMRush, Moz, Ahrefs, Majectic, Screaming Frog, Search Console, GA, etc.)

Some reasons you might like working with us:

At Velosio, YOU MATTER.

Due to our proven commitment to delivering an exemplary employee experience, Velosio was awarded Best Company CultureBest Company for DiversityBest CEO, and Best Company for Women by Comparably in 2022 and 2021, in addition to Best Company for Career GrowthBest Perks & Benefits, and Best Leadership Team by Comparably in 2022.