Drive fundraising, advocacy, and awareness campaigns through online ads for PETA and its supported organizations.
About PETA Foundation
The PETA Foundation supports PETA and international affiliates with strategy, fundraising, legal services, and creative communications. Our digital team deploys cutting-edge campaigns across search, display, video, and audio to amplify advocacy, fundraising, and lead-generation goals.
Schedule
- Full-time, Remote
- Application deadline: November 19, 2025 (may close earlier if filled)
Responsibilities
- Manage end-to-end digital ad process: planning, forecasting, deployment, optimization, and reporting
- Optimize campaigns on Google, YouTube, Microsoft, and other self-service ad platforms
- Conduct keyword, competitor, and performance analysis to maximize campaign ROI
- Collaborate on annual budget planning for fundraising and lead generation ads
- Develop and recommend landing page tests to boost campaign performance
- Coordinate tracking/pixel placements for ads and maintain campaign reporting
- Conceptualize and oversee creation of image and video ads
- Research new advertising opportunities and propose strategies for adoption
- Write wrap-up memos, testing result reports, and lead knowledge-sharing presentations
- Manage invoicing for ad platforms and approved partners
Requirements
- Bachelor’s degree or 1–3 years of relevant experience
- 1+ years of experience with Google, YouTube, and Microsoft Ads
- 1+ years of ad copywriting and landing page copy experience
- 1+ years of data analysis and campaign optimization experience
- Strong analytical, organizational, and time-management skills
- Exceptional written and verbal communication skills
- Proficiency in Excel and Photoshop
- Ability to independently set advertising goals and execute strategies
- Flexibility with evolving ad technologies
- Support for PETA’s mission and ability to advocate its positions professionally
Benefits & Pay
- Hourly pay: $18.30–$23.16, depending on experience and location
- Comprehensive benefits package (medical, dental, vision, retirement, and more)
PETA Foundation is an equal opportunity employer, committed to diversity, inclusion, and the advancement of animal rights.
Happy Hunting,
~Two Chicks…