Want to use your digital ad skills to drive change and save lives? Join the PETA Foundation’s fast-moving team as a Digital Advertising Specialist and lead powerful, data-driven campaigns that promote animal rights across the globe.
About PETA Foundation
The PETA Foundation supports the world’s largest animal rights organization, helping launch compelling advocacy and fundraising campaigns that inspire change. From global awareness efforts to cutting-edge digital fundraising, the Foundation’s in-house teams work to elevate animal welfare issues and promote ethical change through smart, results-oriented strategies.
Schedule
- Full-time
- 100% Remote (U.S.-based)
- Applications accepted until October 16, 2025 (position may be filled earlier)
What You’ll Do
- Own the full process for non-social ad campaigns (search, display, video, audio): planning, deployment, optimization, and reporting
- Collaborate on annual digital ad budgets and forecasting
- Manage and optimize ads across Google, YouTube, Microsoft, and other self-serve platforms
- Coordinate tracking/pixel placement and optimize landing pages for conversions
- Conduct regular keyword and competitive research to refine performance
- Write and test high-performing ad and landing page copy
- Develop creative briefs and oversee compelling visual ad asset creation
- Analyze campaign results and adjust strategies using independent judgment
- Produce wrap-up reports and share learnings through internal knowledge sessions
- Research new ad platforms and present recommendations
- Manage vendor and platform invoicing as needed
What You Need
- College degree or 1–3 years of relevant experience
- 1+ years working with Google Ads, Microsoft Ads, or YouTube advertising
- 1+ years writing ad/landing page copy and optimizing for performance
- Experience in data analysis and performance tracking
- Excellent analytical, communication, and organizational skills
- Strong judgment and ability to work both independently and cross-functionally
- High proficiency in Excel and Photoshop
- Familiarity with emerging ad tech and flexibility to adapt
- Passion for animal rights and alignment with PETA’s mission
- Discretion and professionalism in advocacy work
Benefits
- $18.30–$23.16 per hour (based on experience and cost of living)
- Full benefits package for qualified employees [details available on PETA site]
- Work-from-home flexibility
- Mission-driven, supportive work culture
- Opportunity to shape high-impact, global campaigns
We’re accepting applications until October 16, 2025, but may close early if we find the right candidate—so don’t wait.
Use your skills to change the world—one campaign at a time.
Happy Hunting,
~Two Chicks…