Description
Email acquisition, direct donate, and persuasion.
Salary Range: $54,150 – $60,000
Location: Washington, D.C.
Want to break into digital? Get your start with us. Middle Seat is a digital consulting firm working for progressive candidates, political committees, and organizations. We’re looking for a full-time digital ads coordinator to take on the challenge of managing advertising campaigns. This role is an opportunity to learn the ins and outs of running political and advocacy advertising campaigns to raise money and build email lists via digital advertising. Keep reading if you love thinking creatively about finding supporters online and want to get started in the digital space in progressive politics.
Job Responsibilities
Run ad campaigns and support ads team: take the first pass at writing content, reviews (spell check, policy check) staff content, coordinate with other Middle Seat departments to make sure product pieces are moving forward for ad campaigns, gather and compile data for reports
Write compelling ad copy with clear theories of change asking supporters to donate, join or support our clients while embodying our clients’ voices and perspectives.
Sets up and reviews ad campaigns – on all platforms (Facebook, Google, List Vendors, etc.) and begins to think strategically about campaign goals
Begins to learn best practices for direct donate, acquisition, and persuasion campaigns; learns which tests to run and how to read results; begins thinking about ads campaigns as they integrate into an entirely digital program and into an organization’s mission, and begins to give strategic feedback and ideas
Serves as day-to-day contact with the clients they are assigned to work in collaboration with other ads team members
Assists with A/B testing everything — content, design, targeting, landing page, etc.
Other responsibilities as requested
Requirements
Interest in working on advertising campaigns on major platforms (Facebook, Twitter, Adwords, Trade Desk, etc.)
Demonstrated commitment to progressive politics
Attention to detail and organization while managing tight deadlines and multiple projects
Project management skills – reliably stays on top of multiple projects, anticipates obstacles, engages the appropriate team members when necessary, receives goals, and sets up processes to achieve them
Responsible & proactive with assigned tasks – completes tasks on time or ahead of their due date. Consistently looks for opportunities to better campaigns with ideas and has a can-do and creative approach to client work
Able to work extended hours when needed. Comfortable being available for urgent client requests outside of normal business hours
Strongly Preferred but Not Required
Agency or campaign experience
Experience working in digital ads
Knowledge of different CRMs (Action Kit, BSD, Action Network, NGP, etc.)
Benefits
Salary starts between $54,150 and $60,000
Profit-sharing plan: share in the growth and success of Middle Seat
$50 mobile phone subsidy monthly
Regular raises
100% coverage for health, dental, and vision
Mental health expense subsidy of up to $550 per month
6% employer match on your 401k retirement account
20 paid vacation days off, annually
Your birthday and work anniversary off
Unlimited sick leave
Commuter benefits for public transportation
Flexible work from home schedule (or work in our D.C. office)
12 weeks of paid leave for new parents
$1,000 annual professional development reimbursement