Foundry is a brand platform setting a new standard for e-commerce performance and brand excellence. The team acquires exceptional, disruptive businesses and nurtures them into epic, enduring brands to curate a selective portfolio of companies that households depend on to make life better. It aims to profitably scale its brands to build the leading collection of top consumer companies with continuous resources, a vast network, and unmatched experience.
Title:Creative Strategist, Supply
Reporting To: Brand Manager
Preferred Location: United States
The Creative Strategist will play an integral part in our Supply’s brand journey. You will be the strategist, but you will also be the executor – you’re not just about the ideation, you’re also about getting stuff done. That means you will ideate, source, produce, and analyze all of the paid social creative that we produce. More than creating individual assets, your focus will be on driving impactful creative strategies that elevate our brand performance. You will have the freedom and flexibility to meet performance goals, allowing you to build your creative process however you see fit.
The ideal candidate for this role is someone with recent experience in curating performance videos and imagery for direct-to-consumer brands. This role will require you to create a certain number of assets to achieve an overall performance goal for the brand – how you get there is up to you. This means the ideal candidate is someone who is proactive, flexible, and someone who is looking to build something great, not just fill a quota.
Responsibilities:
- Create high-performing Meta and Instagram ads.
- Work with the Brand Manager to conduct research to create a clear brand identity, digitally.
- Develop a creative process that allows for the consistent output of new performance creative for paid social
- Plan and manage user-generated content projects, including briefing, comms, and quality assurance.
- Collaborate with cross-functional departments to create overall marketing strategies – offers, landing pages, and retention.
- Plan marketing calendars and identify strategic priorities for advertising
- Write briefs for designers and editors.
- Work with media buyer to review creative performance and develop a clear iteration strategy.
- Develop and optimize robust testing strategies and collaborate with media buyers on their implementation
Qualifications:
- 1-2 years of experience in a creative strategy role for a CPG brand or startup
- 1-2 years of experience within direct-to-consumer / e-commerce brands
- Excellent communication and collaboration skills
- Strong knowledge of social media advertising best practices
- Passion for staying up-to-date with industry trends and technologies
- Passion for understanding a brands current consumer, targeted audience and building new customer awareness.
- Proven track record of developing high-converting social ads
- Ambition – excited to build a creative department for an 8-figure brand.
Pay Transparency:
Please refer to the salary range provided for the role. The actual compensation will be dependent on a variety of job-related competencies which may include work experience, education, technical skill level, and geographic location.
Additional Information: For U.S. Roles Only
We believe entrepreneurship can happen anywhere. With that, most of our roles are 100% remote and will require you to travel for team offsites and company events. We are open to remote hires from all U.S. states except Hawaii and Alaska.
Employees are eligible to take advantage of some of our benefits such as;
- Medical, Dental, and Vision.
- Virtual medical and mental health appointments.
- Health Advocates to provide support between the insurance company, the doctor, and you, to help you navigate complex insurance and medical questions.
- Life and disability insurance, both long and short-term.
- Employee Assistance Programs, accidental insurance, hospital indemnity insurance, and critical illness insurance.
- Unlimited paid time off for exempt individuals and 15-days for non-exempt employees.
- We observe 10 paid company holidays, 4 mental health days, and 2 days for local charity work or volunteering.
- Employees are also eligible for paid parental leave plus a paid transitional period to ease new parents back into the workplace.
If you are interested in joining our team at Foundry, please use this link to share your resume with us. You are more than welcome to include a cover letter if you’d like, however we know you are busy being a superhuman and do not require it.
Our Promise:
Foundry believes that the long-term success of our organization starts from within, our people. Our goal is to curate a workforce that is diverse, equitable, and inclusive, echoing that same sentiment throughout our brand acquisitions, vendor partnerships, and advisors. We welcome talent from all backgrounds, ages, abilities, and want a mix of people to bring new ideas to the table to help us concur our mission: growing great brands. Foundry is an equal-opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity, or expression, pregnancy or caregiver status, veteran status or any other status. We will do our part to set each individual at Foundry up for success, providing reasonable accommodations to participate in the job application and each member’s career journey during their tenure here, to perform essential job functions and receive any additional benefits and privileges of employment necessary. Foundry supports visa sponsorship; sponsorship opportunities may be limited to certain roles and skill sets.
$55,000—$80,000 USD
