NRTC is a dynamic and growing cooperative with more than 800 employees operating out of eight office locations. We are member-driven and technology-focused, providing solutions that help our 1,500 electric and telephone members bring all the advantages of today’s evolving technology to rural America. Our solutions are developed specifically to meet the needs of rural utilities and their customers and include integrated broadband, managed services, smart grid, mobile, and video solutions.
Pivot, an NRTC company, is a marketing and customer experience agency with a focus on collaborating with people who are doing meaningful work in the communities they serve. Pivot comes alongside these organizations to help them grow and thrive by assisting them in defining and living out their brands, telling their unique stories, and strengthening relationships with their customers. Pivot has four practice areas, including broadband marketing, broadband CX, broadband vendors, and nonprofits.
Job Summary
We’re looking for a creative wordsmith to join our team as a Copywriter. In this role, you’ll be the voice behind our clients’ brands, crafting compelling content that resonates with target audiences across various social media platforms. If you’re a strategic thinker with a knack for crafting content that drives engagement and fosters meaningful connections, we want to hear from you!
Responsibilities
- Serve as a dedicated, strategic writing producer for day-to-day creative and client copy needs and requests
- Create a series of pre-planned posts per month for clients across various social media platforms, including but not limited to Meta (Facebook and Instagram) and LinkedIn, ensuring alignment with client objectives and target audience preferences
- Participate in creative brainstorming and planning
- Write original, creative copy across multiple platforms, often under tight deadlines
- Regularly meet with clients to understand their team, organization, and community dynamics, to create tailored and engaging content that resonates with their specific audience
- Interpret client objectives and feedback into compelling, customer-centric language
- Produce revised copy options based on client and manager direction and feedback
- Ensure all deliverables are in line with the established creative direction
- Maintain a keen editor’s eye, with strong attention to detail for grammar and spelling mistakes
- Refine first drafts of writing from other team members
- Offer copy suggestions, comments, and insights
- Manage multiple projects, with the ability to switch from one to the other seamlessly
- Work in a team environment to execute projects effectively and efficiently
- Schedule social media content in native platforms and/or using scheduling tools to ensure timely and consistent posting
- Perform copywriting for other traditional and paid tactics
- Other duties as assigned
Qualifications
Knowledge, Skills, and Abilities
- Excellent communication and presentations skills for successful interaction with all levels of management, employees, and clients
- Excellent verbal and written communication skills
- Demonstrated ability to work cohesively with a multidisciplinary team, including project managers, graphic designers, developers, and videographers
- Ability to maintain confidentiality
- Experience working with multiple clients simultaneously, managing diverse content calendars and meeting deadlines
- Develop innovative solutions to drive engagement and growth, leveraging creativity and strategic thinking to stay ahead of the curve
- Possess in-depth knowledge of various platforms to effectively manage and optimize content
- Develop a deep understanding of target audience demographics, preferences, and behaviors to create targeted content and campaigns
- Apply strategic thinking to develop and execute content strategies that align with business goals and objectives
- Demonstrate the ability to adapt quickly to changing priorities, new technologies, and evolving industry trends
- Utilize data analysis tools to measure campaign performance, track trends, and make data-driven decisions
- Work effectively with cross-functional teams to ensure seamless communication, collaboration, and project execution
- Prioritize tasks, manage multiple projects simultaneously, and meet deadlines while maintaining high-quality work
- Ensure consistent adherence to brand voice, tone, and guidelines across all content and communications
- Stay up-to-date with the latest industry trends, best practices, and platform updates to continuously improve skills and knowledge
- Proficient in Microsoft Word, PowerPoint, Teams, and other Microsoft Office products
- Experience working with Google Sheets for data analysis and reporting
- Familiarity with Loomly (or similar experience with Hootsuite, Buffer, Coschedule, or similar) for social media content management
- Experience with DashThis for campaign tracking and analytics
- Proficient in using Grammarly for writing and editing support
Minimum Education and Experience
- Bachelor’s degree or higher in marketing, advertising, business, English, creative writing, or similar fields.
- Minimum of 3 years of professional copywriting experience required. Preference given for experience in social media writing.
Physical Demands
- Work is typically performed in a remote office setting
- Occasionally travel may be required (15%)