Breakout Prop (backed by Kraken) is hiring a Copywriter to help define and scale the brand voice of a crypto-native prop trading platform. This role is built for someone who understands crypto culture and trading language, and can turn complex concepts into sharp, conversion-friendly messaging across performance and brand channels.
About Kraken + Breakout
Kraken is a mission-driven crypto company focused on accelerating global crypto adoption. Breakout is a crypto-native prop trading platform founded in 2023 and recently acquired by Kraken, combining deep liquidity, strong risk management, and Kraken’s global infrastructure to build a category-leading trading experience.
Schedule
Full-time • Remote (United States)
What You’ll Do
- Develop and evolve Breakout’s brand voice across paid, organic, and owned channels
- Write paid campaign creative for Meta, TikTok, X, YouTube, Google, and programmatic
- Create organic and community content for X, Discord, Reddit, and other crypto-native spaces
- Write website copy, landing pages, lifecycle messaging, and other owned-channel communications
- Partner with an in-house designer and freelance creatives to concept, test, and iterate quickly
- Collaborate with Growth and Lifecycle teams to test messaging, measure performance, and refine direction
- Simplify complex crypto and trading concepts into clear, compelling, conversion-oriented copy
What You Need
- 5+ years of copywriting experience (preferably in startup, fintech, or tech-driven environments)
- 1+ year working at a crypto company, plus genuine personal passion for the space
- Strong portfolio showing conceptual range and format versatility (ads, web, organic, lifecycle, etc.)
- Proven ability to write for both performance and brand across major platforms
- Skill translating technical/complex topics into accessible, motivating narratives
- Comfortable in a fast-paced, experiment-heavy environment
- Collaborative, proactive, detail-oriented, and curious
Compensation & Benefits
- Salary: $83,400 – $166,800 (target annual base range)
- Additional: Bonus + Equity (plus other U.S. benefits noted, including medical, dental, vision, and 401(k))
- Ongoing applications (no deadline listed)
Quick reality check: they’re not looking for “general copy.” They’re asking for crypto fluency plus performance output. If your portfolio doesn’t show measurable growth-style work (hooks, iterations, landing page conversion language), this one’s going to be a tough sell.
Happy Hunting,
~Two Chicks…