The salary range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 Pay Range: $52,800.00 – $79,100.00

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

Who is WGU Academy? 

At WGU Academy, we work collaboratively to dramatically impact college and workforce readiness efforts on a large scale. Our primary mission is to develop and deliver new solutions for college and career readiness to tens of thousands, even hundreds of thousands, of individuals and propel them to success in whatever domain they choose. WGU Academy uses a data and research-driven, evidence-based approach to learning success and we work as a team to help learners achieve their goals.   

Why consider us? 

  • Equipment provided: PC or Apple laptop 
  • Comprehensive and affordable benefits (including mental health benefits, and generous PTO) plus 403b matches and contributions where we put money into your retirement account, even if you’re not contributing. 
  • 75%employee tuition discount available at WGU for yourself, and 50%discount for qualifying family members. 
  • Innovative, fun, and enriching team environment where are you valued, given credit where its due, and recognized for your contributions. 
  • Collaborative and cross functional team, where good communication is prioritized. 

This is a fully benefitted remote position that can be located in the 48 US States.

Who will you be helping? 

Students attending WGU Academy are more likely than most to face struggles in college – because they’ve never attended before, because it’s been a long time since attending school, or because they lack confidence or basic skills. Your optimism, rapport, and informative help will be a tremendous “difference maker” as they pursue dreams of a degree and career success.

How is success measured? 

Performance evaluations are done twice a year with regular manager check-ins as determined by you and your manager. You will be setting goals tied to operational needs and working towards them. These goals and measures are determined and agreed upon in advance. 

Who you Are:

You are a multi-disciplinary writer who excels at taking complex topics and transforming them into compelling and easily understandable copy that captures the attention of the target audience. Your analytical and problem-solving allow you to approach challenges strategically and find creative solutions. You can manage multiple priorities, accurately define project objectives, and deliver on goals effectively. You value teamwork and possess excellent written and verbal communication skills to effectively convey ideas and information.

What you’ll be doing:

As the Copywriter for WGU Academy, your primary responsibility is to craft compelling marketing content while ensuring that all marketing communications and materials align with the Academy’s brand standards. You’ll develop a deep understanding of WGU Academy’s style and ensure the content created reflects the brand’s voice and supports its positioning.

You’ll collaborate with colleagues to identify business objectives and develop creative solutions that align with the overall marketing strategy, stay updated on industry and marketing communications trends, including SEO best practices, to optimize the effectiveness of the content. Additionally, you’ll contribute to enhancing the team’s workflow process and foster positive relationships with colleagues to improve internal communications and efficiency.

You may be involved in the design and development of brochures, flyers, and other print collateral and may oversee the development of broadcast, email marketing, and direct mail campaigns, including managing the email template creation process and coding of all emails.

Minimum Qualifications:

  • Bachelor’s Degree required.
  • 3+ years of copywriting experience
  • Demonstrated track record in writing for a variety of audiences and multiple topics
  • Experience multi-disciplinary writer comfortable with intern comm, marketing, digital comm, etc
  • Experience in message platform strategy that allows for one message to permeate multiple mediums: PPT, key messages, social posts, we content, etc.
  • Proficient in MS Office Suite, particularly Word and Excel
  • Writing samples will be required

Preferred Qualifications:

  • Bachelor’s Degree in Communications, Journalism, or Marketing preferred.
  • Experience with email marketing platforms and Adobe Creative Suite (including Photoshop, Illustrator, and/or InDesign)