Headway is building a new mental healthcare system that everyone can access. We make it easy for people to find quality in-network mental health care by removing historic barriers faced by mental health providers, payers, and patients.
1 in 4 people in the US have a treatable mental health condition, but the vast majority do not get the care they need. The primary reason is cost: the majority of therapists do not accept insurance, meaning paying for therapy is prohibitively expensive for prospective patients. This is where we got our start – Headway has built the first software-enabled network of therapists who accept health insurance, making it easy for therapists to grow their practices, and possible for patients to find quality care they can afford.
We launched in April of 2019 and are now powering 400,000+ appointments per month. To scale our vision, we’ve raised over $100 million in funding from a16z, Thrive, Accel, and Google Ventures.
Join us, and make an impact
As Headway’s copywriter, you will play a crucial role in developing compelling and personal copy that engages our target audience and drives results. You will collaborate with virtually each department to create resonant, empathetic, and clear communication that delivers on key messages and sentiment in alignment with our brand voice and company objectives.
This role requires a strong understanding of effective email marketing strategies, excellent writing skills, and the ability to deeply understand and adapt to different audiences and goals.
You will:
- Develop engaging and empathetic copy that aligns with our brand voice, objectives, and target audience.
- Collaborate cross-functionally to align on the right content for each objective.
- Write clear, concise, and compelling subject lines and preview texts to improve open rates and encourage the audience to take action.
- Collaborate with Email Marketing Specialist to ensure the email copy and design work harmoniously to create a cohesive and visually appealing email experience.
- Collaborate with Email Marketing Specialist to conduct A/B testing on subject lines, content, and calls to action to continuously improve performance and conversion rates.
You’d be a great fit if:
- Have 1-2 years of copywriting experience
- You care deeply about the experiences and connections created through communications
- You have exceptional written and verbal communication skills
- You have a solid understanding of email communication best practices
- You’re customer-obsessed and passionate about building relationships
Our interview process
After you apply to Headway, here are some details of what to expect during the interview process.
- Past Work: Prior to scheduling an initial call with a recruiter on the team, we will be looking to collect and review 2-3 writing samples.
- Initial screen: You’ll connect with someone in recruiting so you can learn more about the team, Headway’s mission and exciting growth, and we can get a better idea of your background.
- First round: You’ll meet with the Hiring Manager for the role and have a chance to share more about your experience working as a copywriter and working cross-functionally.
- Take Home Assessment: You’ll be presented with a prompt and will be asked to create copy which responds to the prompt at hand. We give candidates 48 hours to complete the assessment and the assessment should not take more than 90 minutes to complete.
- Final rounds: You’ll meet several more team members for experienced and behavioral interviews and leave with a fuller picture of what it’s like to work at Headway.
- References and the Offer: Our favorite part of the process! We’ll send over all of the details, including specifics on employee equity, and congratulatory messages from excited future team members!
We believe a team’s strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.
Headway employees work remotely across the US, with the option to work from our NYC HQ.