If you’re the kind of copy leader who can turn science into clean, compliant persuasion and build a team that ships winning tests fast, this role is for you. You’ll own copy strategy, quality, and conversion performance across a DTC eCommerce ecosystem.
About BiOptimizers
BiOptimizers is a remote-first health and wellness company focused on science-backed supplements and performance-driven products. Their mission is to move people from baseline health to peak biological performance through rigorous research, rapid testing, and strong storytelling.
Schedule
- Full-time
- Remote (United States)
- Collaboration window: 9:00 AM – 5:00 PM ET for meetings and team syncs (not a strict schedule)
What You’ll Do
- Develop and scale marketing angles for products across paid ads, email/SMS, landing/product pages, funnels, scripts, web, and packaging
- Own CRO for copy: build hypotheses, brief tests, partner with growth/design/analytics, and scale winners to improve ROAS, CVR, AOV, LTV, CTR, and CPA
- Hire, assign, and manage workloads for in-house and freelance writers; build repeatable briefing, drafting, editing, and QA workflows
- Edit daily to raise clarity, proof, narrative, voice, and conversion performance; coach and develop writers
- Use AI tools thoughtfully to accelerate creative execution while keeping copy human, clear, and on-brand
- Build systems and standards: voice/style guides, messaging maps, offer matrices, headline banks, swipe files, and checklists
- Translate research into benefit-led, compliant messaging and uphold FTC/FDA standards
- Move quickly, iterate based on data, and protect brand guardrails
- Contribute to thought leadership content and mentoring
What You Need
- 10+ years of DTC/eCommerce copywriting experience (including direct response)
- 3+ years leading and/or editing copy teams
- Proven CRO testing track record with clear before/after results
- Experience hiring, coaching, and managing capacity for writers and freelancers
- Expert editing, messaging hierarchy, and claim substantiation skills
- Strong data fluency and cross-functional collaboration with growth, product, design, and analytics
- Familiarity with supplement marketing compliance (or ability to ramp quickly)
- Strong project management and communication skills
- College degree required
- Application materials: CV + LinkedIn, portfolio (ads/emails/video/LPs), and 2–3 mini case studies (hypotheses, variants, results, learnings)
Benefits
- Not listed in the posting
This is a senior role with real accountability. If your portfolio does not show measurable test wins and compliance-aware copy in the wild, this one will be a tough sell.
Happy Hunting,
~Two Chicks…