Benefits Start Day 1 for Full-Time Colleagues – No Waiting Period!
Principal Duties and Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Responsibilities and essential job functions include but are not limited to the following:
● Accountable for creating content to drive traffic, engagement, and leads that deliver sales and customer retention
● Collaborate with stakeholders across functions and teams to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
● Research, write, and edit for content development, including, but not limited to: sales collateral, white papers, guides, emails, infographics, blogs, articles, video scripting,
presentations, webinars, internal messages, and other writing support as needed.
● Approach the job with a brand publisher mindset: to create the content audiences are looking for and then to optimize the path to conversion
● Participate in the creation of an effective, relevant, executable, and measurable editorial content calendar for multiple brands, across multiple channels
● Ability to support multiple brands with different product and service lines
● Proofread for grammatical, spelling, and content errors and inconsistencies.
● Editorial requirements include basic SEO understanding, content categorization and structure,
content development, distribution and measurement
● An understanding of traditional and digital marketing distribution channels including email, newsletters, community sites, blogs, social platforms, and websites. An appreciation for the best practice in content creation for each channel is necessary. Knowledge of marketing automation software such as HubSpot is a plus. Familiarity with Adobe Creative Suite products is also plus
● Participation in the integration of content programs with brand campaigns to drive brand to demand
● Participation in the creation/expansion of a dynamic, effective thought leadership program for relevant brands
● Assist in the creation of sales enablement tools designed to highlight our differentiators and value propositions
● The ability to present to Executives key elements and results of content initiatives
● Write clear and concise for business-to-business operational communications and business-to-business marketing communications
● Meet tight deadlines and fast-turnaround requests
Required Experience
● Bachelor’s degree in a related area required, BA or BS; Master’s degree a plus.
● Previous Internship or 1+ year experience of copywriting, journalism, or communications experience
● Able to edit highly technical work and translate it to reach broad audiences
● Able to work in a fast-paced environment and switch tasks quickly
● Expert editorial knowledge and ability to ensure content and messaging adheres to established brand guidelines
● General graphic design knowledge or understanding
● Knowledge of Salesforce.com and marketing automation software such as HubSpot is a plus
● Background in writing for science, service, or technical fields is a plus
● Expert understanding of brand management, brand positioning, awareness
● Aware of conversion rate optimization tactics and the ability to leverage campaign KPIs and foresight for maximum ROI
● Advanced knowledge of Google Platform tools and services
● Knowledge of prominent PPC platforms, including but not limited to: Google AdWords, LinkedIn, Facebook, and Bing
Required Leadership Traits and Characteristics
● Strong project management skills and understanding how to manage the priorities of multiple
stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales
● Experience managing projects is appreciated but not required
● Highly creative, autonomous, self-starter, problem solver
● Able to think strategically and engage with proper stakeholders and colleagues
Formal Education, Qualifications or Training
Bachelor’s Degree or equivalent in a Marketing related subject required
ABOUT US
Since 1927, Terminix has been an industry leader in pest control. You’ll be on a mission to find and eliminate insect and rodent infestations, but we’re more than just a pest control company. Terminix offers insulation services, wildlife control and many specialized services to help protect your home. It’s hard work, but we offer great perks and opportunities for advancement for those who are up for the challenge. Don’t let this opportunity crawl away, literally.
