We started Bloom Institute of Technology because we believe that the “traditional” model of higher education is broken. Every year, people as young as 17 years old take on tens of thousands of dollars in student debt and pray that the education they’re investing in will land them on a job on the other side.
Unfortunately, traditional colleges and universities have no incentive to ensure their graduates get hired – they get paid regardless.
At BloomTech, we believe there is a better way to approach education.
Instead of asking our students to bet on us, we bet on them first. This paradigm-shifting model allows us to align the incentives of the school with the incentives of our students – and we all win when our graduates succeed.
We’re in this together.
If that sounds exciting to you, let’s talk. Our success depends on building teams who can challenge each other’s assumptions with fresh perspectives. To that end, we don’t just accept differences – we celebrate them. BloomTech welcomes a diverse pool of applicants, including those from historically marginalized groups and non-traditional backgrounds who can appreciate the diverse student communities that we serve and are looking to grow into. This includes women, people with disabilities, people of color, formerly incarcerated people, individuals who are lesbian, gay, bisexual, transgender, queer and/or gender nonconforming, first and second generation immigrants, veterans, and people from different socioeconomic backgrounds.
We are looking for a skilled and creative Content Writer to join our team, responsible for creating, updating, and editing communications to learners in our online coding school from enrollment through job placement. The Content Writer will play a key role in shaping our learners’ experiences by crafting engaging and informative content. This position requires a deep understanding of effective communication strategies, strong analytical skills, and the ability to optimize email and SMS performance to enhance learner engagement and success.
As a Content Writer, you will be part of our dynamic team, reporting directly to the Senior Content Development Manager. As an integral member of the Learning team at BloomTech, your responsibilities will extend beyond crafting compelling content. You will closely collaborate with your peers, including program and product designers, instructors, and the marketing team.
What you’ll do:
- Write clear, compelling, and concise content for various communication channels, including emails, SMS, newsletters, website updates, and social media posts. Utilize different design and media strategies to optimize engagement.
- Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
- Tailor content for different learner segments and stages of their journey, from enrollment to job placement.
- Analyze email and SMS performance metrics, including open rates, click-through rates, and conversion rates.
- Use data-driven insights to identify trends and patterns, making strategic recommendations to optimize communication strategies.
- Implement A/B testing and other techniques to improve email and SMS engagement and increase click-through rates.
- Develop and implement learner engagement strategies to enhance the overall learning experience and foster a sense of community.
- Collaborate with other teams to align content with program milestones, events, and initiatives.
- Monitor learner feedback and adjust communication strategies based on their preferences and needs.
- Collaborate with marketing, design, and instructional teams to ensure consistent messaging and branding across all communication materials.
- Stay up-to-date with industry trends, best practices, and emerging technologies in content marketing and learner communications.
- Implement feedback and continuously iterate on communication strategies to improve learner satisfaction and success rates.
What you’ll need:
- Proven experience in content writing and editing, preferably in an educational or online learning environment.
- Interest in product marketing, lifecycle marketing, email marketing, or another role with a focus on learner engagement and retention.
- Stellar communication and cross-functional collaboration skills, applied to both creating captivating narratives with learners and effective internal collaboration with stakeholders.
- Familiarity with modern marketing tools and platforms, and a thirst to stay updated as the marketing tech landscape evolves.
- Strong analytical skills and ability to interpret data to drive content optimization.
- Proficiency in email marketing platforms (Salesforce Marketing Cloud), SMS marketing tools (HeyMarket), and analytics tools (Tableau).
- Exceptional attention to detail and excellent written and verbal communication skills.
- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
- THE WORKING HOURS FOR THIS ROLE ARE 10-20 HOURS A WEEK
Nice to have:
- Industry experience as a Content Writer, Marketing Copy Specialist, Marketing Content Producer, Digital Copywriter is preferred.
- Familiarity with Marketing Cloud, Google Workspace, Asana, and Slack is preferred.
- Experience with project-based learning.
- Experience with audio and video.
$30 – $35 an hour
