Join a team that is dedicated to a big idea: Curing Data Loss!
Organizations that lose their data go out of business. Every day, we are defeating ransomware attacks, protecting sensitive data, and keeping business operations humming even in the face of disaster. And while we’re at it, we’re helping our channel partners grow profitable businesses and employ ever more IT professionals.
Our Core Values:
Take it, Own it Take action and be accountable
Be Agile Prioritize, execute, evaluate, and iterate
Reject Mediocrity Don’t accept average results
Do the Right Thing Act with integrity
Team to Win Commit to collaborate
Summary
As a content and social media manager, you will create, edit, project manage, and deploy communications that increase Axcient brand awareness, build affinity and engagement within our Manage Service Provider partner community, and grow our profile as a thought leader. You will be responsible for developing and delivering on a content marketing strategy that establishes the right content for each stage of the user journey, from prospect to established partner. Leveraging internal and external subject matter experts, you will develop content yourself and also manage internal and external writers/contributors. Success will depend on working collaboratively across teams to drive alignment, excitement, and clarity in campaigns that advance our aggressive growth goals. You will have a firm understanding of our audiences and identify the right content to drive desired awareness and demand generation outcomes.
You will work collaboratively with in-house and agency teams to create content and will manage collecting, synthesizing and editing, as well as developing content from scratch. You should be proficient in creating and editing content in a corporate environment, effectively managing internal and external stakeholders, style and branding guidelines, and PR requirements.
Key Responsibilities
Develop creative ways to activate our audience on social media and other channels, and draw them into our website for lead generation.
Define, execute, track and report well-structured content and social strategies including paid social amplification, along with the development of meaningful insights and content optimization.
Work with business partners and other key stakeholders to design and carry out brand social activity, ranging from editorial calendar development, to mining insights for input into social content briefs, and direct engagement with customers, fans, and followers in-channel.
Provides thought leadership and guidance for social media best practices, such as content publishing guidelines, KPI benchmarks, and channel growth strategies across our organization.
Write, edit and proofread technology-based content for digital channels, across website, email, social media, and alike. Content should engage technical audiences at varying levels of complexity and granularity.
Use marketing tools including HubSpot, Google Analytics, SEMrush, and WordPress to execute on content campaigns.
Who You Are
3+ years’ experience in social media management, communication, and content development
2+ years of experience in creating, writing and editing content for internal and external audiences.
2+ years of experience working with external vendors/agencies for messaging/communications support.
Bachelor’s degree in marketing, Visual Arts, Communications, or related field
Experienced in marketing B2B technology and SaaS delivery models
Has familiarity with the IT channel (software, hardware, distributors, and MSP companies)
Resourceful, energetic, solutions-oriented, excellent communication skills, collaborative, always trying to find ways to improve with an empathetic approach to teamwork and management
Experienced in leading the creation of monthly/quarterly/annual content calendars
Knowledgeable about the trends and techniques that make content marketing truly effective
Creative thinker and problem solver
Ability to communicate in both technical and business environments; ability to build and maintain relationships
Ability to work in a fast-paced environment; meet deadlines and is flexible to changing priorities; ability to manage time. A keen eye for detail.
Comfortable in a remote (work from home) environment.
Preferred
Experienced in maintaining social listening software and content analytics software for content ranking, reach, and engagement on owned, earned, and paid content
Demonstrated results enhancing website SEO rankings through targeted content
Experience with the Business Disaster Recovery or Storage industry
Demonstrated experience in social media, video and graphics editing skills
The estimated salary range for this position is: from $75,000 – $100,000 annually. Actual compensation my vary and will be based on a candidate’s qualifications, skills, and competencies.
Benefits include:
Medical, Dental and Vision Insurance (with an option for Axcient to pay 100% of your coverage)
Life and Disability Insurance
Flexible Spending Account and Health Saving Account Options
401K
Flexible PTO
Flex Friday (Every other Friday off)
Flexible Work Location
Remote Work Option Available
Tuition Reimbursement
Company-Paid Online Learning
And more!