Paradigm Life is a vibrant, fast paced company. We are a nationally recognized insurance agency and specialize in providing insurance and financial services online, using various communication technologies. As a Financial Services Company, Paradigm Life’s mission is providing solutions to the financial challenges many Americans currently face. Our unique marketing and business model attracts individuals across the country to our online resources. Our on-demand education creates awareness of our value proposition and our one-on-one client education provides customized solutions to assist in overcoming the average American’s financial challenges.
As a Content Marketing Specialist, you will be responsible for creating and driving a uniform content marketing strategy, managing content campaigns, and ensuring our brand receives maximum online attention. You will work alongside a team of professionals, conducting research on our target audience and identifying consumer needs to optimize content reach. Additionally, you will oversee content creation, monitor site traffic, stay updated on consumer trends, and ensure deadlines are met.
Responsibilities
- Develop content strategy that aligns with brand voice and target audience
- Create high-quality and engaging content, such as articles, social media posts, newsletters, videos, webinars and more
- Manage content calendar and ensure timely publication of content across various channels
- Conduct research to identify relevant topics and trends in the financial industry
- Collaborate with internal teams to ensure consistency in messaging and branding
- Optimize content for SEO and track performance metrics to inform future strategy
- Stay up-to-date with industry trends and best practices to continuously improve content output
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 3+ years of experience in content marketing, preferably in the financial industry
- Proficient in SEO and Google Analytics
- Excellent writing and editing skills
- Strong understanding of social media platforms and content distribution
- Creative thinker and problem solver
- Ability to work independently and manage multiple projects in a fast-paced environment.
Benefits
- Medical Insurance
- Dental Insurance
- Vision insurance
- Paid time off
Compensation is based on prior experience and expertise