Please be made aware- you must live in one of the following states:
AL, AK, AZ, CT, FL, GA, HI, IN, MD, MN, NJ, NY, NC, PA, TN, TX, WA
Are you an exceptional B2B content marketer looking for a fast-growing company where you can have a big impact? Then look no further! 1-800Accountant is seeking an experienced content marketing leader who understands what it means to develop and pursue a content strategy, how great content can nurture potential customers, how engaging writing builds loyal customers, and how content can have a huge impact on the marketing funnel.
In this role, your key objective is to drive organic growth and conversion through the identification, development, and management of high-value content for our audiences. You will work with growth and product teams to understand the needs of key personas, build and measure buyer journeys, research and maintain keyword lists, measure and report on impact, and manage vendor relationships.
Our ideal candidate is a strong content developer who will craft a thoughtful and clear story about 1-800Accountant while driving awareness, engagement, and demand generation amongst our target audience. You will be a talented storyteller & strategic writer who can create compelling content across various marketing channels to help increase awareness for our B2B brand. You will be part of an extraordinary team while working with a fast-growing company to meet its goals.
This is a fully remote opportunity.
Please be made aware- you must live in one of the following states:
AL, AK, AZ, CT, FL, GA, HI, IN, MD, MN, NJ, NY, NC, PA, TN, TX, WA
Who We Are:
At 1-800Accountant, we believe in using business as a force for good. We are defining a new accounting services model to help business owners navigate the new economy. We combine technology with a dedicated accountant to serve the needs of start-ups, entrepreneurs, and small businesses by providing extraordinary service at an affordable price. Our team helps business owners focus on their passion for their business while helping them with their finances, creating a collaborative effort to help their business thrive.
What does the Job Entail?
- Lead the creation and maintenance of B2B thought leadership content, leveraging a mix of formats including videos, white papers, case studies, and digital articles.
- Conduct research and analysis on innovative ways to create content, new content types/opportunities, and maintain a competitive landscape from a content perspective
- Evaluate existing content and content channels and recommend ways to increase effectiveness; keep abreast of new technologies and best practices and recommend channel enhancements or new channels to continually improve effectiveness of communications
- Ensure that we are telling the right stories, in the right formats, at the right time, across campaigns and marketing channels
- Leverage enterprise social listening and SEO capabilities to influence content and content strategy
- Find opportunities to further content distribution through trends, monitoring, campaigns, etc.
- Leads cross-functional teams or projects with significant resource requirements, risk, and/or complexity
- Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders
- Collaborate with other teams within the org to grow our paid, earned, shared, and owned content strategy
- Coordinate with digital marketing and social to test and optimize content assets to maximize performance
- Analyze and leverage data to find new opportunities for growth and conversion.
- Assess alternative channels and form factors, such as YouTube, podcasts, interactive content, and more.
- Stay ahead of industry trends and evaluate potential impacts and opportunities.
Requirements:
- 5+ years’ work experience in a Content Marketing role, preferably within, B2B SaaS or a multi-product portfolio
- Experience in storytelling, leveraging data and marketing capabilities to create, develop and present POVs
- Experience using content analytics tools and Google Analytics
- Advanced knowledge of customer and keyword research and SEO techniques to develop analyses and insights that will drive customer strategy formation and business decisions
- Familiarity with marketing automation software (e.g. Hubspot, Pardot, Marketo), CRM systems (e.g. Salesforce), and collaboration management tools (e.g. Monday.com, Trello)
- Experience working collaboratively to build powerful stories in multiple formats (social media, ads, assets, videos, blogs) that connect our industry solutions/products/personas to company values and benefits
- Detailed insight into the marketing funnel and how to build, deliver, and measure content that accelerates top, middle, and bottom of funnel results
- Deep understanding of content for website, including the ability to manage and execute content strategies, produce, and manage agile content and guide agency partners in the production of content
- Ability to translate technical concepts into stories and content that connect with audiences across a broad spectrum
- Knowledge of current and emerging competitor and market trends
- Bachelors’ degree in Marketing or related field
Why Join Us?
- We’ve worked diligently to create an energetic, high-achieving, and zero-ego team culture that is truly unlike anywhere else––you can feel the positive energy from your first interview.
- Good ideas can come from anywhere, and we’ve created a work environment to facilitate hyper-collaboration and inspiration-sharing.
- We value employee engagement and teamwork as a critical component to our business
- Our goal is to nurture internal talent and create opportunities for growth and promotion, and we firmly believe that when one team member succeeds, we all succeed.
Benefits:
- Medical, Dental, Vision, FSA, Dependent Care
- 401K with employer match
- Work with the country’s largest virtual accounting firm
- Work with cutting edge technology
- Join an engaging community of like-minded individuals