The Content Marketing Manager will craft interesting, well-researched, content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include white papers, blog posts, website copy, eBooks, case studies, webinars, videos, events, speeches, and other content as needed
Responsibilities:
- Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy optimized for social media and SEO
- Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy
- Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot and social media analytics tools
- Build and maintain editorial calendar and written guidelines
- Lead research to drive thought leadership that fuels white papers, webinars, press, awareness, and a reputation of Socialive as a thought leader and information resource.
- Contribute to social media strategy, postings and content calendar
- Drive strategic web content updates, working with demand generation, product marketing, and creative/design.
- Keep up with current industry trends and topics to ensure effective communications
- Copy edit and review content for messaging, style guidelines, brand consistency, and voice; provide education and guidance to ensure high quality writing for all Socialive content
- Coordinate with partners, thought leaders, and other third parties to produce high quality joint content programs
- Develop a content strategy that supports developing thought leadership, driving awareness and traffic, nurturing sales, and closing deals.
- Develop and maintain editorial calendars and content project plans; provide regular updates to stakeholders, and determine metrics for ensuring effectiveness of marketing content
- Build and track benchmarks for measuring success and ROI
- Implement new tools and processes for effective creation and measurement of content.
- Optimize delivery strategy for each piece, by implementing best practices, and repeatedly test various tools, content formats, and distribution channels with various target audience segments
- Ensure that all communications adhere to brand and communications standards and are written in a consistent Showpad “voice”
- Provide accurate and timely project reporting on all content marketing activities
- Working with digital marketing, develop and execute campaigns to drive engagement with content
- Manage the strategic updates to website, keeping content relevant and fresh to drive traffic, engage visitors, and convert visitors to prospects
Skills
- 3+ years of experience in marketing, communications, or writing-focused roles
- Excellent writing skills
- Excellent communication and collaboration skills
- Strong analytical capability
- Experience with Web Content Management Systems, Hubspot a plus
- Ability to thrive in a fast-paced, deadline-driven team environment with shifting priorities
Core Competencies:
- Deep enterprise SaaS experience.
- Passionate about identifying and prioritizing strategic Marketing Communication opportunities and driving overall strategy
- Data-Driven: The ideal candidate will be responsible for driving all metrics around content marketing activities and impact on lead funnel
- Innovation: The ideal candidate will be relentlessly focused on positioning Socialive as an innovator and industry leader through the creation of new and valuable strategies, programs, and features
- Teamwork: The ideal candidate will be committed to working together in a respectful, transparent and trust-based way in all interactions, large and small