Lulafit is a national leader in amenity consulting, technology, and management. Today, lulafit works with top organizations and real estate communities to create a culture and space that supports people’s physical, social, and mental well-being. The result is increased retention, higher engagement, and healthier and happier people.
What You’ll Do
As a Marketing Content Creator, you will be responsible for developing and executing content strategies that effectively communicate our brand message while generating and maintaining user engagement. You will be crucial in crafting compelling and persuasive content that drives brand awareness, generates leads, and supports our overall marketing objectives.
The ideal candidate is a skilled storyteller with a keen eye for detail, a passion for writing, and a strong understanding of marketing principles. The scope of work is estimated at 10-15 hours per week.
How You’ll Do It
- Strategy Development: Collaborate with the marketing team to conceptualize and execute content strategies that support the company’s marketing and business objectives.
- Storytelling and Branding: Develop compelling narratives that convey our services’ value and unique selling points. Leverage storytelling techniques to capture attention, boost engagement, and drive revenue.
- UX Writing: Create clear, concise, and user-friendly text that guides users through various touchpoints, including interface labels, onboarding experiences, error messages, notifications, and help content.
- Content Creation: Produce high-quality, engaging, and persuasive marketing content across multiple channels, including email campaigns, website copy, blog posts, programming descriptions, and other relevant user interface materials.
- Analytics and Reporting: Monitor content performance metrics, track engagement levels, and provide regular reports to evaluate the effectiveness of content campaigns, identifying areas for improvement and suggesting actionable insights.
Key Competencies
- Project management: On-time deliverables are imperative. Must be able to manage several projects simultaneously and prioritize to meet tight deadlines.
- Adaptability: Be able to flexibly pivot to evolving client needs and user goals.
- Self-editing skills: Quickly edit or introduce innovative concepts to better support marketing strategies.
- Creativity & problem solving: Utilize creative problem-solving solutions to better promote our services and drive engagement. Stays current on marketing trends and best practices.
Job requirements, skills & experience
- Bachelor’s degree in Marketing, Communications, Journalism, a related field, or equivalent work experience.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent work experience).
- Proven experience as a Marketing Content Creator, Copywriter, or similar role.
- Strong writing and editing skills, with the ability to craft persuasive and engaging content.
- Excellent command of the English language, including grammar, punctuation, and style.
- A portfolio of previous copy work to showcase creative writing skills and knowledge of digital marketing trends, strategies, and best practices.
- Creativity and a strong ability to think conceptually while maintaining attention to detail.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong interpersonal skills and the ability to collaborate effectively with diverse teams.
- Experience working with Customer.io and Hubspot is a plus.
Benefits & Perks
At lulafit, we invest in our employees’ health and well-being. Our benefits reflect our commitment to help our team be the best versions of themselves both at work and at home. We are proud to offer all full-time employees:
* Paid Medical Options & Life
* Dental & Vision
* 401k
* Generous Parental Leave
* Professional Development Reimbursement
* Personalized Mental Health Support
* Team Social Events
* Virtual Wellness Platform Access
* Branded Company Swag
* Recognition & Rewards Program
Why We’re Different
At lulafit, we’re proud to have created a product and service our customers love. We are a team in every sense. We support one another as we work collaboratively towards a common goal of modernizing well-being to empower people in their everyday lives. From growth opportunities to professional development to unique benefits and perks, we want all our employees to realize their full potential. We value innovative and curious people who aren’t afraid to challenge the status quo.