Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time!
Your Role:
This role will report to our Creative Strategist and will be responsible for supporting the social brand and community development for Vital Farms.
Our ideal candidate is a creative self-starter who is excited by the next social trend, whether that’s a filter on TikTok, a phrase in Instagram captions, a trending hashtag on Twitter, and more, but is also able to focus on driving brand loyalty and growing our community on social instead of pursuing the next flashy thing.
We’re looking for someone driven to vastly expand our social media presence by setting a savvy content strategy and then executing on it. We want a social photographer and videographer who can write and shoot attention-grabbing posts, as well as curate content to highlight our Vital Farms community and impact the brand and our community is having in the world.
What You’ll Do:
- Create, edit, and execute content (photo, video, copy, and graphics) for all social platforms (Instagram, Stories, Reels, IGTV, Threads, TikTok, Facebook, Twitter, YouTube, Pinterest, LinkedIn) daily.
- Understand Brand tone of voice and write social media copy that builds engagement and community.
- Proficiency with video capturing & editing.
- Monitor and curate UGC to be featured across all platforms (both in digital ecommerce, social, and in print).
- Collaborate with the Content team to create a broad library of social and video content
- Support some content creation on the Vital Farms Blog (copy, photo, graphics, and more, when needed).
- Project management.
- Create actionable plans to both grow and maintain followers on social platforms.
- Partner with communications team and brand team to create campaigns across owned channels around major holidays or product launches (easter, earth day, farmers’ day, Thanksgiving, Christmas etc.).
- Evaluate and optimize owned channel performance through analytics gathered by dash hudson, sprout social and google analytics.
- Work with agency partner to execute and manage paid strategy.
- Manage outside partners/contractors for photography, videography and copy needs – create shot lists, schedule shoots, allocate budget appropriately and map out needs for content that will spur growth on owned channels.
What You Bring to the Table:
- 1- 5 years of Relevant Experience
- A breadth of knowledge of the social platforms, their nuances, and an adaptable spirit of testing and learning (Stories, IGTV, Reels, Live), Facebook (Live, Stories), YouTube, TikTok, Twitter, Pinterest, and LinkedIn
- Familiarity and proficiency with the Adobe Creative Suite with an emphasis on Photoshop, Lightroom, and Premiere Pro
- An adaptable spirit of testing and learning
- Strong work ethic and team-player approach is a must
- Natural curiosity and willingness to learn, as it pertains to Social Media
- Be reliable, honest, and trustworthy
- Excellent photo and video skills
- Excellent written and verbal skills
- Must be well organized, flexible, and able to work under pressure
- Excellent Organizational Skills
- Strong communication skills
- Trend forecasting / cool-hunting to stay on top of latest social trends
What’s in it for You:
- Be part of a movement to bring ethically produced food to the table
- Work in a Mission-focused environment alongside passionate colleagues
- Competitive pay and benefits
- Companywide bonus program
- Generous retirement contributions
- Free eggs, butter, and ghee, along with friends and family discounts
- Fun team SWAG
- Learning and Development team dedicated to your growth
Who We Are:
Vital Farms is a Certified B Corp that sources and markets delicious, high-quality, ethically-sourced egg and dairy products nationwide. We started on a single family-farm in Austin, TX in 2007, with 20 Rhode Island hens and a drive to raise the standards in sustainable agriculture. Today, Vital Farms is THE leading producer of pasture-raised eggs, partnering with more than 275 family farms, and selling into over 18,000 grocery stores around the country. We believe that a healthy bottom line is the result of healthy business practices, and we care deeply about supporting all our stakeholders. This includes our crew, our consumers, our retailers, and of course our happy hens and contented cows. In short, we exist to improve the lives of people, animals, and our planet through food.