ClassPass
This is a six month, fixed-term, part-time position of 30 hours per week or less.
About the role:
ClassPass is looking for an idea-driven content creator with a passion for making great work. You recognize the power social content has in communicating a larger story and engaging our community. This role will be responsible for creating best-in-class and unique content for the ClassPass TikTok and Instagram accounts and capturing UGC footage for the Creative team to use in marketing materials. This person will also support the company’s growth team in producing content for sponsored ads on TikTok and Instagram.
The Content Creator may be a regular face (and voice) on our feeds, so being comfortable in front of the camera, as well as behind it, is a plus. We’re looking for someone who genuinely loves fitness and wellness and who understands our product, so they can naturally and authentically communicate its benefits to our customers.
In terms of your approach, you’re comfortable tackling efforts solo or working with a team, be it exploring content ideas, partnering with a designer or brainstorming with a larger team. You’re organized, meet rigorous deadlines and have an eye for detail. Fast-paced environments don’t phase you, and you seek feedback because it can turn good work into great work. You know that some of the best ideas are created through collaboration and iteration, which is exactly why you’re looking for the right opportunity, and the right team, to expand your experience. This role reports to our Associate Creative Director as part of ClassPass’s global creative team.
Yes, this is a posting for a job. But it’s also a calling to a career. And even more than that? It’s an invitation to come as you are—to be your whole self, while becoming your best self. We’re looking for minds with heart to help us positively impact the world of wellness.
Do you believe that everyone deserves wellness? We want to hear from you.
Key responsibilities:
- Support the ClassPass Marketing and Creative teams in developing organic social content to drive brand awareness and engagement
- Create several social-first videos per week for posting on ClassPass’s Instagram and TikTok feeds using both self-created content and repurposing existing content
- Appear on camera showcasing the experiences available through our product, and recruit, shoot, and direct other on-camera talent
- Keep your pulse on the latest TikTok and Instagram trends and propose ideas on how we can execute on these trends as a brand
- Work together with the creative team to understand performance and growth metrics in order to adjust creative for optimizing posts
- Participate in brainstorms and content ideation
- Be self-sufficient with producing your own content
- Actively contribute to creative brainstorms, with the ability to quickly shift from concept to execution
Skills & experience:
- Relevant experience as a TikTok and/or Instagram creator, with knowledge of what performs well on the platform and what doesn’t
- Passion for fitness and wellness and interest in working in tech
- Proficiency in editing video natively in the TikTok and Instagram apps
- Exceptional portfolio of either personal or professional work which demonstrates the breadth of your skills
- Writing abilities are a plus
- Dependable, self-motivated and eager to learn inside a fast-paced environment
- Skilled at time management and prioritization