- Collaborating with the creative team to assist in the development of tailored messages for different platforms and audiences, optimizing for engagement and impact
- Conducting A/B testing and ongoing optimization of campaigns to improve performance metrics such as CPM, CPC, CPA, and ROAS
- Analyzing campaign data to produce detailed reports and actionable insights, demonstrating ROI and the effectiveness of different channels and creative approaches
- Working closely with stakeholders and external partners to ensure campaign alignment and compliance with all regulations and guidelines
- Staying updated with the latest trends in paid media and public service communication, incorporating innovative strategies and technologies to enhance campaign effectiveness
- Measuring the effectiveness of communications efforts through metrics analysis and reporting results
- Collaborating with creative teams and communications specialists on campaign initiatives and deliverables
- Planning, attending and executing special events such as conferences, town halls, and exhibits
Required Qualifications and Skills:
- Bachelor’s degree in Communications, Marketing, Advertising, or a related field
- 9+ years of experience in media buying or paid media campaign management, preferably with experience in public service or non-profit campaigns
- Proven track record of planning and executing successful paid media campaigns across multiple channels
- Strong analytical skills, with proficiency in analytics and ad management tools (e.g., Google Analytics 4, Meta, LinkedIn, OTT/CTV, Direct Mail, and others)
- Excellent communication and collaboration skills, with the ability to work effectively in a team and with external partners
- Ability to manage multiple campaigns simultaneously, with great attention to detail and deadlines
- Experience drafting short-form creative copy in alignment with style guide specifications
- A deep passion for social causes and making a difference through impactful communication
