Communications Specialist

  • Collaborating with the creative team to assist in the development of tailored messages for different platforms and audiences, optimizing for engagement and impact
  • Conducting A/B testing and ongoing optimization of campaigns to improve performance metrics such as CPM, CPC, CPA, and ROAS
  • Analyzing campaign data to produce detailed reports and actionable insights, demonstrating ROI and the effectiveness of different channels and creative approaches
  • Working closely with stakeholders and external partners to ensure campaign alignment and compliance with all regulations and guidelines
  • Staying updated with the latest trends in paid media and public service communication, incorporating innovative strategies and technologies to enhance campaign effectiveness
  • Measuring the effectiveness of communications efforts through metrics analysis and reporting results
  • Collaborating with creative teams and communications specialists on campaign initiatives and deliverables
  • Planning, attending and executing special events such as conferences, town halls, and exhibits

Required Qualifications and Skills:

  • Bachelor’s degree in Communications, Marketing, Advertising, or a related field
  • 9+ years of experience in media buying or paid media campaign management, preferably with experience in public service or non-profit campaigns
  • Proven track record of planning and executing successful paid media campaigns across multiple channels
  • Strong analytical skills, with proficiency in analytics and ad management tools (e.g., Google Analytics 4, Meta, LinkedIn, OTT/CTV, Direct Mail, and others)
  • Excellent communication and collaboration skills, with the ability to work effectively in a team and with external partners
  • Ability to manage multiple campaigns simultaneously, with great attention to detail and deadlines
  • Experience drafting short-form creative copy in alignment with style guide specifications
  • A deep passion for social causes and making a difference through impactful communication