About the role
We are looking for a marketing communications rockstar to fill our Communication Manager, Shopper Value role. You’ll drive value for our 10 million active users by increasing their impressions, purchases, and loyalty to our brand partners – ultimately earning them more points! You’ll bring this to life by developing a content strategy that showcases the breadth of point-earning brands and Special Offers available, as well as creating personalized user journeys to drive behavior, and supporting marketing initiatives driven by our brand partners.
Responsibilities
- Drive the content strategy for brands and Special Offers and execute across all user-facing channels (email, push messages, in-app experience, social, etc.)
- Identify untapped opportunities to amplify brands and Special Offers within our channel mix
- Build responsive user journeys that drive purchase behavior
- Measure and report campaign performance
- Collaborate with the Revenue Generation team to prioritize partner initiatives that maximize business objectives and optimize the user experience
- Consult partner brands on marketing strategy and opportunities within the Fetch ecosystem
Skills we believe you need for this position
- 3-4 years experience in Marketing, Communications, Journalism, or similar experience
- Experience developing and/or executing a content strategy or brand storytelling
- Phenomenal attention to detail
- Superb communication skills, both verbal and written
- Thrive in a fast-paced environment under tight deadlines
- Entrepreneurial spirit and a self-starter
- A sincere belief in the power of collaboration
- People management skills
- Fluency in marketing automation platform and/or CRM systems (ex: Iterable, SalesForce, Hubspot, Marketo, MailChimp, etc.)
Bonus points if you. . .
- Have experience in a client-facing role or working within an agency
- Spanish or French language proficiency