Commerce Editor

Babylist is the leading digital destination for growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectul, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn more about Babylist’s registry options, editorial content and more, visit

Our Ways of Working

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. 

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

What the Role Is

Babylist is looking for a Commerce Editor with an eye for trends, design and the best buys to join the Content Team. The ideal candidate is an online shopping-obsessed writer/curator with a talent for uncovering the hidden gems of online retailers. You’ll bring a fresh perspective and strategy to SEO-optimized gift guides and tentpole shopping events to help us achieve our commerce goals, and you will inspire and empower our audience to discover the best gifts, products and deals for them, their families and friends (you’ll be recommending shopping and gifting ideas to more than 7 million people a month!). This role will report to the Director of Editorial and work closely with the Affiliate and Marketing teams.

Who You Are

  • You’re THE curator of the internet. You know how to find the best deals and products and gifts people just need to buy 
  • You’re extremely user-centric and have a deep understanding of what kinds of products resonate with the Babylist audience (both parents and gift-givers)
  • You have 4+ years of experience writing shopping/commerce editorial content and  2+ years of experience working on sales and deals commerce content across channels
  • You have experience with affiliate sales platforms, analytics and SEO tools and understand how to use them in your content creation
  • You have a wealth of PR contacts who are ready to give you the scoop on the best deals at any time
  • You can expertly juggle and meet multiple deadlines and know how to prioritize competing tasks
  • You have a proven track record of writing quickly, gracefully and accurately
  • You’re an excellent cross-functional communicator and understand how to help other teams achieve their goals while also achieving your own
  • You have a strong understanding of analytics, and how to assess trends and insights to optimize performance
  • You’re social media savvy and pay close attention to emerging trends and products
  • Experience assigning and editing freelancers a plus

How You Will Make An Impact

  • Establish Babylist as the go-to resource for finding and buying the best gifts for baby and the whole family who celebrates them
  • Lead Babylist’s shopping and deals and sales coverage across channels (email, site, social, push notifications), especially around the holiday season and tentpole shopping holidays including Black Friday, Cyber Monday, Amazon Prime Day and the Nordstrom Anniversary Sale
  • Pitch, curate and write super-shoppable, authoritative lifestyle product roundups, gift guides and sales/deals articles (both evergreen and timely)
  • Work with the affiliate and SEO teams to identify key deals and content opportunities for our audience
  • Regularly update top-performing gift guides and shopping roundups
  • Understand Babylist’s commerce revenue goals and have a plan to help achieve them

Why You Will Love Working At Babylist

  • We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
  • We build products that have a positive impact on millions of people’s lives
  • We work at a sustainable pace which means work/life balance is a real thing here
  • We believe technology and data can solve hard problems 
  • We believe in exceptional management 
  • We are an antiracist organization and doing the work to support differences of all kinds
  • We offer competitive pay and meaningful opportunities for career advancement
  • We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
  • We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $96,000.00- $137,000.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.