Employer: Sonatype
We are seeking a Campaign Marketing Specialist to join our demand generation team. This person will work collaboratively and cross-functionally with the marketing team to manage the day-to-day of marketing campaign efforts. The ideal candidate will be a creative, process-driven marketer with a passion for developing and executing results-oriented campaigns while ensuring continuous optimization and growth.
What you will do:
- Work with the Growth Marketing Manager to plan and implement ABM campaigns and programs crafted to increase brand awareness, lead generation, and pipeline.
- Build campaign briefs and coordinate with Field, International and Partner Marketing teams for coordinated multi-channel marketing launches such as email, paid advertising, social media and web experience
- Coordinate with content, design, marketing operations and digital marketing on development of campaign materials (copy, landing pages, ads, workflows) ensuring timely review to meet launch dates.
- Handle marketing email calendar for global campaigns
- Build and lead tasks and campaign requests within project management tool (Asana)
- Report on campaign performance and KPIs, development recommendations for optimization and growth
- Assist in project management of third party lead generation / media programs, along with being a point of contact for lead generation vendors
- Research ABM, campaign and digital marketing trends and explore new marketing opportunities
Who you are:
- Bachelor’s degree preferred
- 1 – 3 years of marketing experience including campaign and digital marketing
- Strong prioritization, organization, and project management skills
- Ability to work cross-functionally across marketing
- Skilled in writing and editing content with an attention to detail
- Experience with marketing project management tools preferred
- Hubspot, Marketo, Pardot or email platform experience preferred