Branded Social Media Manager

About BuzzFeed, Inc.

BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture and commerce, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the internet in 2006, BuzzFeed, Inc. is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives. We’ll continue to recruit the best founders and creators to join us in this mission, with more additions like Complex Networks and HuffPost to come.

About Complex

Complex Networks champions the people, brands, and new trends you need to know now, will obsess over next, and we build consumer universes around them. From pop culture and style (Complex), food entertainment (First We Feast), music discovery (Pigeons & Planes), sneaker news (Sole Collector) to our festival of cultural convergence (ComplexCon) — we’re what a modern entertainment company looks like and what others have followed since 2002.

The Role

The Branded Entertainment department at COMPLEX is a diverse team of entrepreneurial creatives who live and breathe culture and are passionate about the work we create. The team concepts, develops and pitches ideas for our brand partners, driving their vision through production, post-production, distribution, and activation. The team leverages the power and authenticity of COMPLEX’s voice to create award-winning programs for clients that are forward-thinking and culturally relevant.

As a Branded Social Media Manager, your day-to-day job is about creating and packaging content experiences that the sales team can sell through to our clients. You work with Strategy through the Pre-Sale process from when an RFP (Request for Proposal) is first received and or on proactive pitches. You would also work on the Post-Sale process when we receive an IO (Insertion Order) to execute the overall vision for the campaign.

You Will

In partnership with the Branded Content team as well as campaign stakeholders, you will spearhead and develop social media campaigns from ideation to creation
Work cross-functionally across a high-performing, creative team with responsibilities that include driving social strategy and campaign management
Ability to execute a full scope of social activities on a daily basis
Create the social editorial calendar and execute all social media posts flawlessly
Own presence across social channels for your/our Branded Content campaigns and IRL programs like ComplexLand and Complex Con
Have a deep understanding of all social media platforms- TT, IG, FB, Snapchat, etc. as well as how to optimize branded content on platforms such as Twitch, YT, Clubhouse, etc.
Create quarterly social media learnings and insights to share with the Branded Entertainment team as well as the larger BPS team
Collaborate with cross-functional partners to understand the strategy and consumer insights within owned, earned, paid, and shared channels
Have a deep understanding of Complex’s social channels along with each vertical: i.e Sports, Sneakers, Style, Luxe and Music.
Coordinate with all necessary stakeholders to meet campaign requirements and deadlines
Create simple mood boards and storyboards as needed
Ability to produce in studio, location, and travel shoots
You Have

A thirst for success in managing social media campaigns flawlessly
Experience working with and delivering to multiple stakeholders both internal and external teams
A passion to stay on top of new trends and platforms to watch in social media
Expertise on all social media platforms, including but not limited to Facebook, Instagram, TikTok, Twitter, YouTube and Snapchat
Exceptional & clever copywriting, editing and grammatical skills
Experience working with multiple sales categories
Heart of a creative, mind of a producer
Detail oriented
Amazing proofreader
Ability to manage ambiguity
Positive team player
Effective communicator
Flexible in adapting to changing timeline and deliverables
Bonus for experience with Photoshop and video editing software like Premiere and After Effects
A great sense of humor
Has a personal philosophy of, “Yes, we’ll figure it out.”
About BuzzFeed, Inc.

BuzzFeed, Inc. is the world’s leading tech-powered, diversified media company that reaches hundreds of millions of people globally through its cross-platform news and entertainment network. The company produces articles, lists, quizzes, videos, and original series; lifestyle content through brands including Tasty, the world’s largest social food network; original reporting and investigative journalism through BuzzFeed News and HuffPost; an industry-leading affiliate business, strategic partnerships, licensing and product development through BuzzFeed Commerce; and original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios.

Life at BuzzFeed, Inc.

We celebrate inclusion and are committed to equal opportunity employment. We are proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

You can expect:

A supportive, inclusive atmosphere on a team that values your contributions
Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more
An attractive and equitable compensation package, including salary and stock options.
A generous benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more.
We want all employees to feel safe and comfortable when they engage in any in-person meetings, when visiting the office, or when working from an offsite production or meeting location. As part of this commitment to health and safety, BuzzFeed requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Requests for accommodation per applicable law for health and/or religious reasons will be considered. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Note: BuzzFeed, Inc. offers remote/flexible work (unless specified to be required to be in-person) and open to hiring remote candidates who are residents in the following states: CA, CO, CT, DC, DE, FL, GA, HI, IL, IN, KY, MA, MD, MI, MS, MT, NC, NH, NJ, NM, NY, OH, OR, PA, TX, VA, WA, and WV. For non sales roles, we can also hire in AK, AR, AZ, ID, KS, MO, ND, SC, and VT.