Apartment Mystery Shopping is:
A tool to help a property owner understand the prospect experience at an apartment community.
Widely recognized as an effective marketing and training strategy for sales and customer service
An Apartment Mystery Shopper:
Poses as a “real” customer.
Masks their shopper identity from the person being evaluated.
Might be asked to lease an apartment.
Might ask specific questions or voice a specific objection that the client requests, to see how they are handled.
Will evaluate a typical customer’s experience.
Operates with complete independence and autonomy.
Provides detailed, objective feedback about their experience.
Never reveals themselves as a shopper during the shop or during any follow-up.