Employer: Curriculum Associates
The Assistant Copywriter is responsible for writing creative, compelling, and engaging copy for a variety of marketing collateral, including landing pages, blog articles, email, infographics, and video scripts. This role will support the successful execution of account-based marketing campaigns through the creation of highly targeted content to specific accounts and/or buyer personas.
The impact you’ll have:
- Write creative and compelling copy for marketing collateral such as landing pages, blog articles, email, infographics, and videos that will engage, persuade, and motivate educators.
- Translate complex concepts and ideas into clear and digestible content.
- Develop a deep understanding of our customers and buyer personas through internal research, online research, and interviews with subject matter experts.
- Craft highly targeted content that is derived from existing, longer-form content.
- Edit and proofread copy as needed.
- Participate in creative team brainstorming.
- Collaborate with cross-functional stakeholders like Sales, Product Marketing and Digital Marketing to ensure content is on-brand and consistent with company messaging.
What You Bring:
- Excellent written and research skills
- Ability to manage multiple projects in a fast-paced, deadline-driven environment
- High attention to detail
- Strong creative thinking skills
- Willingness to incorporate stakeholder feedback
- Strong organizational and time management skills with the ability to multitask
- Ongoing learner able to learn and incorporate new and complex concepts quickly
- Able to work independently, with some direction and collaboratively, in a team environment
- Proficient with Programs and Applications like Outlook, Microsoft Office Suite products (Word, PowerPoint), collaboration tools like SharePoint and content management systems like Sitecore
- Bachelor’s Degree or equivalent experience (preferably in English, Journalism, Communications or a related field)