- Analyze app performance metrics, including downloads, retention rates, and user feedback, to identify areas for improvement and optimization.
- Monitor and track app store algorithms and updates to adjust ASO strategies accordingly.
- Stay updated on industry trends, best practices, and emerging technologies in mobile app marketing and ASO.
- Provide regular reporting and insights on ASO performance metrics and key initiatives to stakeholders.
- Stay abreast of competitor apps and market dynamics to identify opportunities and threats.
Skills and Experience needed for success in this role:
- 2+ years of experience in ASO and mobile app marketing, with a track record of successfully optimizing app store listings and driving organic downloads.
- Strong understanding of app store algorithms and ranking factors across platforms such as Apple App Store and Google Play Store.
- Proficiency in ASO tools and analytics platforms such as App Annie, AppFollow, AppTweak, or similar.
- Excellent analytical skills with the ability to interpret data and draw actionable insights.
- Creative mindset with a keen eye for design and user experience.
