Fleetworthy is building an Account Based Experience (ABX) program that tightens alignment between Marketing, Sales, and RevOps around high-value enterprise and mid-market accounts. If you’ve run ABM in B2B SaaS and can prove pipeline impact, this role is built for you.
About Fleetworthy
Fleetworthy offers a fleet readiness technology suite across safety and compliance, toll management, and weigh station bypass. They support millions of vehicles and drivers and are widely adopted across major North American fleets, using connected and AI-enabled tools to improve safety, compliance, and operational efficiency.
Schedule
- Remote (United States)
What You’ll Do
- Partner with Sales and RevOps to define target account lists, segmentation, and refine ICP
- Build and launch ABM campaigns across 1:1, 1:few, and 1:many programs
- Collaborate with Content and Digital teams on account-specific messaging, nurture paths, and journeys
- Turn account insights into multi-channel plays (email, paid media, SDR sequences, events, direct mail)
- Own campaign performance and optimization (engagement, pipeline influence, velocity, conversion)
- Align tightly with SDRs and Sales on pre- and post-engagement tactics that convert into meetings and pipeline
- Create ABM playbooks and processes that clarify roles across Marketing, Sales, and RevOps
- Act as ABM point of contact for Sales leadership, sharing insights and closing feedback loops
- Support marketing-sourced pipeline goals and integrate ABM into event strategies
- Pilot new engagement tactics, tools, and personalization approaches to improve signal capture
- Partner with Marketing Ops to build dashboards, reporting, and ABX data visibility
- Document wins/losses and build internal ABM best practices (“center of excellence”)
What You Need
- 4–5+ years in B2B SaaS demand gen, growth marketing, or ABM
- Proven results running full-funnel ABM (1:1, 1:few, scaled) with Sales and SDR teams
- Familiarity with ABM tools like Demandbase, 6sense, Clay, ZoomInfo, or similar
- Strong analytics and attribution skills (pipeline, revenue impact, ROI)
- Strong communicator who can influence cross-functionally without authority
- Self-starter who brings structure and accountability in ambiguous environments
Benefits
- Not listed in the posting
If you’ve got receipts (campaign examples + pipeline outcomes), this one’s worth swinging at.
Happy Hunting,
~Two Chicks…