Description
Position at Everyday Health – Pregnancy & Parenting
Everyday Health Group’s Pregnancy & Parenting division operates What to Expect and BabyCenter, the world’s most-recognized pregnancy and parenting brands. We reach millions of families worldwide every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey – from preconception and pregnancy to the baby years and beyond.
The Opportunity
What to Expect and BabyCenter seek an enterprising Social Media Assistant to create, schedule, and post content on various social media platforms (Instagram, Pinterest, TikTok, etc.). The Social Media Assistant will also collect and record data from our platforms and play a role in delivering actionable insights to the rest of the social team. This is a remote, entry-level position that reports to the Director of Social Content.
Key Responsibilities
Collaborate with social team to brainstorm content ideas that drive engagement and audience growth
Manage scheduling and posting of social content to multiple platforms using Emplifi and SocialPilot
Foster a sense of community by curating other creators’ content for resharing
Collect and organize the data that helps us analyze performance; partner with internal teams to implement learnings back into social content and creative strategies
Research and test emerging social networks or underserved tactics on established platforms
Monitor and surface social media and influencer trends internally
Partner internally to help streamline social creative across company’s International markets
Job Qualifications
Proven success managing multiple projects at once, working quickly and meeting deadlines
Undergraduate degree
Hands-on experience creating and managing social media content on networks including Facebook, Instagram, TikTok, Pinterest, Twitter and YouTube (through internships, as part of student organizations, or on personal accounts)
Working understanding of social media reporting and measurement.
Excellent social media writing and communication skills
Graphic design and video production skills a plus
