Location: Remote
Job Type: Contract
Compensation Range: $31 – 38 per hour
Our client is looking for an SEO Specialist to join their team and help guide the consumer/patient journey, allowing consumers to manage their healthcare in the new digital landscape.
In this role you will apply digital media/online marketing and content writing concepts, knowledge and skills to support enterprise website and marketing initiatives. You will need to work collaboratively across our client’s departments and business units to develop, repurpose, inventory and manage content (text, video, links, graphics).
This role is a full time, fully remote contract position.
Responsibilities:
Execute SEO and content optimization projects through components of the full digital experience workflow, including content strategy development, site analysis and audit, keyword research and analysis, content generation, QA and performance monitoring and reporting.
Develop in-depth, targeted keyword research for our client’s facility website content.
Execute the creation of unique, SEO-friendly content for our clients consumer-facing websites.
Gather and define requirements for enterprise-wide content strategy.
Create, edit and curate original SEO friendly content for websites.
Support enterprise standards, systems and best practices for content optimization and SEO implementation.
Work with owners of particular content to revise and measure content and marketing goals.
Leverage market data to develop SEO and content optimization strategies and inform content generation and ranking opportunities.
Work closely with Digital Content Specialists to ensure SEO recommendations and tactics are strategically incorporated into website content.
Make Information Architecture (IA) taxonomy and site map review/recommendations.
Utilize Google Analytics, AWR Cloud, 3rd-party research, and other sources of data to identify opportunities to improve the user experience.
Provide support to other Digital Marketing projects, involving formulating objectives, scoping work efforts, creating alignment, and steering digital projects to completion.
Qualifications:
Bachelor’s Degree in relevant field plus 3-5+ years’ experience in an SEO role.
Excellent writing skills and editorial ability.
Ability to distill complex ideas into easy to understand languag.
Background and prior experience with a healthcare-related field is preferred, e.g. familiarity with clinically- focused content, writing/editing focused on medical terminology, medical conditions and treatment/procedures.
Knowledge of SEO tactics related to content marketing.
Strong analytical and reasoning skills.
Experience with web content management systems.
Experience with trigger emails and marketing automation systems; Salesforce Marketing Cloud preferred.
Familiarity with website analytic reporting like Google Analytics and Omniture.
Strong understanding of HTML, and web protocols.
Ability to design and develop solutions to meet functional and non-functional requirements.
Demonstrated ability to facilitate diverse groups of people in a problem-solving environment.
Strong interpersonal skills and proven leadership skills working with complex projects.
Detail-oriented with strong organization skills.
