We’re on the hunt for a highly creative Social Media Content & Community Manager to join our team. In this role, you’ll own our day-to-day social content strategy, balancing an equal mix of creativity and strategic execution to help bring the Clare brand to life through our social presence. You’ll have an opportunity to flex your creative storytelling muscles daily to create compelling content that converts. As our Social Media & Community Manager, you’ll wear many hats and play a critical role in driving growth, brand awareness and engagement across our social channels, while supporting our marketing and overall company objectives. The ideal fit for this role has a strong mastery of written and visual storytelling, and a proven track record of driving growth through organic social content.
Who you are
A content creator at heart—You have stellar copywriting skills, a knack for storytelling, and a talent for producing stunning visual content in a variety of formats from photo imagery to graphics, GIFs, Instagram stories and reels, TikTok videos, Pinterest guides, and more.
A social media nerd—You live and breathe social media. You’re up to date on the latest social trends, you understand channel specific best practices and geek out on testing the newest platforms and features the second they launch.
Organized and detail-oriented — You can’t operate without a plan and a process, need a calendar to guide your work and are highly organized and detail-oriented, ensuring that projects are executed in a timely manner and in alignment with business goals.
A data-driven decision maker — You love getting into the weeds of the data, using insights to understand what content is performing best and strategizing how to deliver more of it.
Highly entrepreneurial — You’re a proactive self-starter who loves tackling new challenges big and small, is undeterred by ambiguity and thrives in a fast-paced environment where you’re constantly learning and wearing many hats. Moreover, you have a bias for action and know how to get sh*t done.
A highly accountable owner— You take full accountability in your role and feel a deep sense of ownership over your work and the results you drive. You maintain high standards in every aspect of your work and continually raise the quality bar.
A decor and lifestyle champion—You love all things decor and lifestyle, follow home influencers and design shows, publications like Domino, AD, and Apartment Therapy and have a great sense of style.
What You’ll Do
Own social calendar and content planning, ensuring alignment with our broader marketing calendar and business goals.
Produce daily posts in accordance with our social strategy aimed at driving brand awareness, traffic, and sales.
Write engaging social copy with a focus on product and brand storytelling and with a high level of creativity and information accuracy.
Create double-tap-worthy Instagram reels, Tiktok videos and more.
Design social assets for IG & Pinterest story formats following templates and style guides.
Bring our brand’s personality to life via social ensuring alignment with our brand voice and channel best practices.
Analyze social media metrics to ensure we’re meeting or exceeding performance benchmarks and making adjustments and recommendations to optimize performance over time.
Continuously adapt to emerging trends, new features and shifts in the ever-changing social landscape.
Community & Content Management
Lead day-to-day community engagement across social channels, turning everyday commenters into authentic brand fans and building relationships with influencers and enhancing our brand reputation through best-in-class community management.
Source high-quality UGC and projects to feature in our content, as well as creators to partner with.
Own the curation and internal organization of user generated content for our marketing channels.
Work cross-functionally with our creative team to identify content that can be leveraged across our marketing channels, in alignment with our calendar.
3-5 years of relevant experience creating content and growing social channels at a brand, agency, or editorial media outlet (a focus on decor, design, and lifestyle preferred).
Passion for all things home with a finger on the pulse of the latest trends in home design, and a keen awareness of the most influential designers, tastemakers and content creators in our space.
Proficiency in Photoshop, Canva and/or basic video editing software.
Proficiency in social management tools such as Sprout Social and Pixlee.
Ability to multitask and work in a fast-paced environment, meeting clear deliverables and timelines.
Strong organizational skills.
Strong copywriting skills with a knack for storytelling.
Demonstrated ability to execute projects on time & work collaboratively with a team.
What we offer
Competitive compensation commensurate with experience plus equity in the company
Comprehensive health benefits and access to a 401K savings plan
A fun, dynamic working environment with a small, energetic and diverse team
Flexible remote working
A diverse and inclusive environment where everyone is welcome