🌐 Remote – United States | Marketing | Full-Time
🧾 About the Role
Underdog is rewriting the rules of sports gaming. We’re not just playing to win—we’re playing to build unforgettable experiences. As the Promos & Retention Specialist, you’ll lead the charge in turning new users into loyal fans. You’ll design and execute bold, data-driven campaigns that boost customer engagement and retention across fantasy and sportsbook verticals.
Think strategy, execution, and results—this role demands full ownership from idea to outcome. You’ll collaborate cross-functionally with analytics, CRM, product, and customer engagement to ensure our players stay hyped, loyal, and coming back for more.
✅ Position Highlights
• 💡 Lead strategy and execution for promotions and retention initiatives
• 📊 Work directly with data and analytics teams to optimize campaign performance
• 📣 Own CRM and lifecycle marketing tactics across verticals
• 🏈 Align promos with major sports events, customer milestones, and engagement moments
• 🧠 Partner with managers across CRM, sportsbook, and marketing for 360° alignment
📋 What You’ll Own
• Design and deploy targeted, multi-channel promotional campaigns that drive retention
• Collaborate with analytics teams to identify trends, segment users, and personalize journeys
• Execute end-to-end lifecycle initiatives—from CRM workflows to in-app engagement
• Report on campaign performance using tools like Looker, Sigma, or similar platforms
• Optimize existing strategies using A/B testing, audience segmentation, and real-time feedback
• Coordinate promos with tentpole events like the NFL season and playoffs
• Stay current on sportsbook and fantasy gaming trends to inform engagement strategies
🎯 Must-Have Traits
• 3+ years in promotions, retention, or lifecycle marketing—preferably in sports gaming
• Strong analytical chops with a data-first mindset
• Proven experience collaborating cross-functionally with analytics and marketing teams
• Clear understanding of user journeys and how to tailor strategies to each stage
• Self-starter who thrives in a fast-paced, team-driven environment
• Deep love for sports and gaming with an instinct for what keeps users hooked
🧩 Bonus Points
• Hands-on experience with CRM tools like Braze or Optimove
• Familiarity with platforms like Looker, Sigma, or similar analytics dashboards
• Background in sportsbook or high-growth gaming environments
• Creative eye for gamified customer engagement and bonus strategies
💻 Remote Requirements
• Must be based in the United States
• Strong digital communication and project management skills
• Comfortable with a virtual-first, fast-paced company culture
💡 Why It’s a Win for Remote Job Seekers
• Remote-first team with a connected, high-energy culture
• Take on creative ownership and drive big impact in a breakout brand
• Help shape the future of fantasy and sports gaming
• Work with a team of industry disruptors backed by top-tier investors
💰 Compensation
• 💵 Target starting salary: $93,500 – $110,000
• 📈 Includes target equity
• Salary commensurate with experience, skill set, and market data
✨ Perks & Benefits
• 🏖️ Unlimited PTO (except peak NFL weeks)
• 👶 16 weeks fully paid parental leave
• 🏠 $500 home office setup allowance
• 🩺 100% company-paid health, dental, vision for employees & dependents
• 💰 5% 401k match + FSA options
• 🧑🤝🧑 Highly engaged virtual-first team culture with frequent events
✍️ Call to Action
At Underdog, we play to win—and we’re just getting started. If you’re ready to lead retention strategy at the fastest-growing sports gaming company ever, apply now and make fans for life.