Ting Internet is a leading fiber Internet provider in the United States, delivering future-proof internet in over a dozen Ting Towns across the country.
We are rapidly growing our footprint, and with a national focus on better infrastructure, we don’t expect to slow down anytime soon!
As part of Tucows (NASDAQ:TCX, TSX:TC), Ting is backed by outstanding resources and talent. We embrace a people-first philosophy that is rooted in respect, trust, and flexibility. We believe that whatever works for our employees is what works best for us. It’s also why the majority of our roles are remote-first, meaning you can work from anywhere you can connect to the internet!
The work we do genuinely changes lives. If this sounds exciting, we’d love to hear from you!
About the opportunity
The Paid Search Coordinator is responsible for managing the creation, successful implementation, and ongoing optimization of paid social and other digital media campaigns. Reporting to the Manager of Demand Generation, this role works closely with the entire Marketing team on the strategies, creative development, and campaign optimization needed to reach our goals.
What you’ll be doing:
Lead the day-to-day strategy and execution of paid social campaigns, including audience targeting, bidding strategy, campaign setup, execution details, and overall goal achievement on Facebook, Instagram, Twitter, Nextdoor, LinkedIn, Reddit and TikTok.
Maintain and monitor conversions, reach, frequency and other important campaign metrics
Support the development of creatives aligned with digital advertising best practices on social media platforms
Provide recommendations and implement strategies for campaign structuring, targeting, and other facets of paid social in accordance with individual market goals.
Monitor and evaluate campaign performance and generate regular reporting for all major metrics, goal tracking, and other digital KPIs, delivering insightful client reports and recommendations
Manage brand reputation initiatives on Google Business, Yelp and Facebook to encourage positive reviews.
Monitor and stay abreast of industry trends and best practices in digital marketing, appropriately applying this knowledge to each campaign
Create and monitor effective benchmarks for measuring success and impact of digital media campaigns
What you’ll bring:
3 years of experience performing digital marketing campaigns
Bachelor’s degree required, Marketing/Advertising major or concentration preferred
Must have, or be willing to acquire, Facebook Ads certification
Extensive experience running paid social advertising campaigns in Facebook Ads.
Experience running localized campaigns with multiple business pages.
Ability to work in Google Analytics to provide insights and optimization recommendations for campaign performance.
Ability to independently create strategic build outs that clearly align with company goals and objectives
Comfortable with audience targeting, with experience AB testing creatives.
Understanding of search KPIs and campaign success metrics
Excellent attention to detail, with the ability to effectively multitask in a fast paced and deadline driven atmosphere
Demonstrated problem-solving skills, with the ability to use resources to troubleshoot arising issues before raising to senior team members
Adaptability to changing priorities, processes, and platform changes
Excellent analytical, organizational, project management, and time management skills
Familiarity with Data Studio, Funnel.io, Hubspot or other reporting software a plus
Familiarity with Asana or other project management tools a plus
Agency experience is preferred
Want to know more about what we stand for? At Ting and Tucows we care about protecting the open Internet, narrowing digital divide, and supporting fairness and equality.
We also know that diversity drives innovation. We are committed to inclusion across race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. We celebrate multiple approaches and diverse points of view.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
