PandaDoc is looking for an experienced email marketer to drive engagement with the PandaDoc audience across the entire customer journey.
Your main duties will include assisting with new email marketing campaigns end-to-end, working with and finding new ways to maximize our current email database within various email platforms (Hubspot, Salesloft, Gainsight), testing and optimizing current static and automated emails, and managing our existing nurture drips for the product, content, customer and product marketing teams.
If you’re interested in SaaS for revenue teams and can generate innovative ideas that convert visitors to high-quality leads, let’s chat. As an Email Marketing Specialist, your role is to assist the Email Marketing Manager in reaching prospects and customers through email campaigns and inform them about company news, new content, product updates, and events.
Ultimately, you should be able to promote our brand and ensure our subscribers and customers stay engaged with our content and PandaDoc company updates.
In this role, you will:
Actively manage the email campaigns currently running and develop new programs
Identify new audiences to grow our existing database of contacts
Assist in the personalization and segmentation of our user databases to create a better customer journey and experience
Work with Marketing Operations to ensure database cleanliness and GDPR compliance
Report on overall success of campaigns across all platforms and gather data daily, weekly, monthly, etc.
Work with the email marketing manager to come up with the company email playbook for all teams
Execute all email set-up, troubleshooting, and resolution of potential issues
Become the central hub of existing email programs from various teams (sales, marketing, customer success, product)
Work with Marketing Operations to ensure database cleanliness and GDPR compliance
Manage and update all email marketing content calendars
Exemplify the center of excellence for email marketing
Develop and execute a conversational, yet professional subscriber and customer experience (match our brand tone and voice)
Partner with the product marketing team to understand the various customer journeys and translate that into an engagement plan in our email channel
Know the data – constantly analyze campaign performance and experimentation and make recommendations to continually improve campaign success and conversion rates
Build relationships with multiple teams to understand and report the amount of revenue generated from email marketing efforts
Support the execution of email programs for multiple teams
Content Marketing
Customer Marketing
Product Marketing
Brand / Digital Marketing
About you:
Have 2-3 years experience hands-on managing and executing email marketing campaigns
Proficiency in HubSpot, Salesforce, and Google Analytics
Know how to manage multiple email campaigns that span various audience types (subscriber, trial user, customer)
Understand the importance of the customer journey and become an internal advocate for it across multiple teams and departments
You like and appreciate direct feedback that is focused on your growth as well as business results
Genuine team player with exceptional collaboration skills for building strong relationships
Exceptional skills in written communication, project management, and organization
Ability to turn things around as quickly as possible and with little guidance
